Brandwave

Allinson vs Bob's Red Mill:Which is searched more?

In August 2026, Bob's Red Mill had more branded searches than Allinson among flour worldwide. Bob's Red Mill was estimated to have 7.2K branded searches compared to Allinson’s 390, and held a 1.2% Share of Search versus Allinson’s 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among flour worldwide in August 2026Which is more popular in search, Allinson or Bob's Red Mill?
Allinson0.07%390 searches
vs
Bob's Red Mill1.2%7.2K searches
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Which is more popular in search, Allinson or Bob's Red Mill?

Compare the flour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Allinson and Bob's Red Mill among flour worldwide, by month

Share of Search by month for Bob's Red Mill, Allinson. The figures are in the table below the chart.

View monthly share of search table
MonthBob's Red MillAllinson
Oct 20250.39%0.09%
Nov 20250.37%0.07%
Dec 20250.4%0.1%
Jan 20260.48%0.13%
Feb 20260.17%0.03%
Mar 20260.44%0.07%
Apr 20260.65%0.08%
May 20260.81%0.07%
Jun 20261.2%0.08%
Jul 20261.2%0.08%
Aug 20261.2%0.07%
Sep 2026——

How has the Allinson and Bob's Red Mill comparison changed over the last 12 months?

  • Bob's Red Mill was ahead of Allinson in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Allinson’s estimated Share of Search among flour worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 480 to 390.
  • Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among flour worldwide moved from 0.39% to 1.2%, and its estimated monthly branded searches moved from 2K to 7.2K.

How did search popularity change for flour worldwide in August 2026?

  1. Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 2K to 7.2K in August 2026.

  2. Estimated monthly branded searches for Allinson worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Allinson’s and Bob's Red Mill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allinson

1 branded search term

  • allinson flour

Bob's Red Mill

2 branded search terms

  • bob s red mill
  • bobs red mill

How the Brand Demand Index is measured

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