Allinson vs Doves Farm:Which is searched more?
In August 2026, Doves Farm had more branded searches than Allinson among flour worldwide. Doves Farm was estimated to have 7.3K branded searches compared to Allinson’s 390, and held a 1.2% Share of Search versus Allinson’s 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Allinson or Doves Farm?
Compare the flour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Doves Farm, Allinson. The figures are in the table below the chart.
View monthly share of search table
| Month | Doves Farm | Allinson |
|---|---|---|
| Oct 2025 | 1.3% | 0.09% |
| Nov 2025 | 1.5% | 0.07% |
| Dec 2025 | 1.8% | 0.1% |
| Jan 2026 | 2% | 0.13% |
| Feb 2026 | 0.46% | 0.03% |
| Mar 2026 | 0.99% | 0.07% |
| Apr 2026 | 1.4% | 0.08% |
| May 2026 | 1.2% | 0.07% |
| Jun 2026 | 1.4% | 0.08% |
| Jul 2026 | 1.2% | 0.08% |
| Aug 2026 | 1.2% | 0.07% |
| Sep 2026 | — | — |
How has the Allinson and Doves Farm comparison changed over the last 12 months?
3 findings
- Doves Farm was ahead of Allinson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allinson’s estimated Share of Search among flour worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 11 months ending August 2026, Doves Farm’s estimated Share of Search among flour worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 7K to 7.3K.
How did search popularity change for flour worldwide in August 2026?
1 change
Estimated monthly branded searches for Allinson worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allinson’s and Doves Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allinson
1 branded search term
- allinson flour
Doves Farm
2 branded search terms
- doves farm
- doves farm flour
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.