Doves Farm vs Homepride:Which is more popular by branded search?
In August 2026, Doves Farm had more branded searches than Homepride among flour worldwide. Doves Farm was estimated to have 1.9K branded searches compared to Homepride’s 720, and held a 2.2% Share of Search versus Homepride’s 0.83%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Doves Farm or Homepride?
Compare the flour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Doves Farm, Homepride. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Gold Medal | Bob's Red Mill | Doves Farm | Homepride | Allinson |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 6.5% | 0.99% | 1.6% | 0.99% | 0.47% |
| Nov 2025 | 91.6% | 5.5% | 0.68% | 1.1% | 0.88% | 0.26% |
| Dec 2025 | 89.8% | 6.6% | 0.66% | 1.6% | 1.1% | 0.32% |
| Jan 2026 | 88.7% | 6.5% | 1% | 2.3% | 0.81% | 0.58% |
| Feb 2026 | 88% | 6.4% | 1.6% | 1.8% | 1.6% | 0.57% |
| Mar 2026 | 88.3% | 6.4% | 1.9% | 1.9% | 0.98% | 0.58% |
| Apr 2026 | 86.2% | 7.7% | 2.2% | 2.2% | 1.2% | 0.56% |
| May 2026 | 87% | 6.3% | 2.8% | 2.2% | 1.2% | 0.46% |
| Jun 2026 | 84.6% | 7.6% | 4.1% | 2.2% | 1% | 0.55% |
| Jul 2026 | 84.8% | 7.6% | 4.1% | 2.2% | 0.83% | 0.55% |
| Aug 2026 | 84.9% | 7.6% | 4.1% | 2.2% | 0.83% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
How has the Doves Farm and Homepride comparison changed over the last 12 months?
3 findings
- Doves Farm was ahead of Homepride in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Doves Farm’s estimated Share of Search among flour worldwide moved from 1.6% to 2.2%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Homepride’s estimated Share of Search among flour worldwide moved from 0.99% to 0.83%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for flour worldwide in August 2026?
2 changes
Estimated monthly branded searches for Doves Farm worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
Estimated monthly branded searches for Homepride worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Doves Farm’s and Homepride’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Doves Farm
1 branded search term
- doves farm flour
Homepride
1 branded search term
- homepride flour
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.