KitchenAid vs Le Creuset:Which is searched more?
In September 2026, Le Creuset had more branded searches than KitchenAid among measuring spoons brands worldwide. Le Creuset was estimated to have 1.5M branded searches compared to KitchenAid’s 1.3M, and held a 38.3% Share of Search versus KitchenAid’s 32.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Le Creuset?
Compare the measuring spoons brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Le Creuset, KitchenAid. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | KitchenAid | Tupperware | All-Clad |
|---|---|---|---|---|
| Oct 2025 | 31.6% | 38.5% | 25.7% | 4.1% |
| Nov 2025 | 32.9% | 43.6% | 17.9% | 5.6% |
| Dec 2025 | 32.7% | 43.9% | 17.8% | 5.6% |
| Jan 2026 | 29.6% | 35.8% | 29.6% | 5% |
| Feb 2026 | 29.8% | 35.6% | 29.8% | 4.8% |
| Mar 2026 | 29.6% | 36.6% | 29.6% | 4.1% |
| Apr 2026 | 31.7% | 38.2% | 26% | 4.1% |
| May 2026 | 33.1% | 35.1% | 27.1% | 4.6% |
| Jun 2026 | 33.2% | 31.6% | 27.2% | 8% |
| Jul 2026 | 33.8% | 34% | 27.7% | 4.4% |
| Aug 2026 | 34% | 34% | 27.9% | 4.2% |
| Sep 2026 | 38.3% | 32.5% | 25.5% | 3.7% |
How has the KitchenAid and Le Creuset comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Le Creuset took it in June 2026, KitchenAid took it in July 2026, Le Creuset took it in September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among measuring spoons brands worldwide moved from 38.5% to 32.5%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among measuring spoons brands worldwide moved from 31.6% to 38.3%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for measuring spoons brands worldwide in September 2026?
2 changes
In September 2026, Le Creuset overtook KitchenAid to become the leader among measuring spoons brands worldwide, with 38.3% estimated Share of Search.
In September 2026, KitchenAid lost estimated Share of Search among measuring spoons brands worldwide, from 34% to 32.5%.
Other head-to-heads among measuring spoons brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Le Creuset
1 branded search term
- le creuset
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