Brandwave

How popular isKing Arthur Baking?

In September 2026, people searched for King Arthur Baking by name about 33,100 times worldwide, about the same as the previous year. These searches made up 0.94% of all global measuring spoons brand searches, placing King Arthur Baking fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about measuring spoons brands, King Arthur Baking appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

King Arthur Baking is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. Le CreusetShare of searches 42.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TupperwareShare of searches 28.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KitchenAidShare of searches 25%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. All-CladShare of searches 3.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
  5. King Arthur BakingShare of searches 0.94%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top measuring spoons brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, King Arthur Baking was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. King Arthur Baking is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisipro1st
  2. King Arthur Baking2nd
  3. KitchenAid3rd
  4. Le Creuset–
  5. Tupperware–
  6. All-Clad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • King Arthur Baking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisipro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • All-Clad2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring spoons brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which measuring spoons brands compete with King Arthur Baking?

King Arthur Baking against measuring spoons brands worldwide, by month

Share of searches by month for Le Creuset, Tupperware, KitchenAid, All-Clad, King Arthur Baking. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTupperwareKitchenAidAll-CladKing Arthur BakingCuisipro
Oct 202535.8%29.2%30.9%3.2%0.79%0.06%
Nov 202538.9%21.2%34.7%4.3%0.86%0.05%
Dec 202539.1%21.3%34.3%4.3%1.1%0.05%
Jan 202633.2%33.2%29%3.7%0.9%0.06%
Feb 202633.2%33.2%29.2%3.7%0.74%0.05%
Mar 202633.4%33.4%29.4%3%0.74%0.05%
Apr 202635.7%29.2%31%3.2%0.79%0.06%
May 202637.6%30.8%27.2%3.4%0.84%0.06%
Jun 202636.2%29.7%25.9%7.3%0.8%0.06%
Jul 202637.8%30.9%27%3.4%0.84%0.06%
Aug 202637.6%30.8%27.2%3.4%1%0.06%
Sep 202642.5%28.3%25%3.1%0.94%0.05%

  1. 1.Le Creuset

    42.5%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5 points.

  2. 2.Tupperware

    28.3%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.KitchenAid

    25%

    Held 3rd. 884K estimated branded searches, 0% vs prior month. Share -2.2 points.

  4. 4.All-Clad

    3.1%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.King Arthur Baking

    0.94%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Cuisipro

    0.05%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between King Arthur Baking and its closest rivals

Every comparison with King Arthur Baking

5 comparisons

How has branded search demand for King Arthur Baking changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for King Arthur Baking worldwide held steady at 33.1K.
  • Across the 12 months ending September 2026, King Arthur Baking’s share of searches among measuring spoons brands worldwide held steady, from 0.79% to 0.94%.

How did search popularity change for measuring spoons brands worldwide in September 2026?

5 changes

  1. In September 2026, Le Creuset gained share of searches among measuring spoons brands worldwide, from 37.6% to 42.5%.

  2. In September 2026, Tupperware lost share of searches among measuring spoons brands worldwide, from 30.8% to 28.3%.

  3. In September 2026, KitchenAid lost share of searches among measuring spoons brands worldwide, from 27.2% to 25%.

  4. All-Clad’s share of searches among measuring spoons brands worldwide has lost ground for 3 months in a row, from 7.3% to 3.1% in September 2026.

  5. Estimated monthly branded searches for Cuisipro worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are King Arthur Baking’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using King Arthur Baking’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • king arthur baking

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How the Brand Demand Index is measured

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