Brandwave

Fisher & Paykel vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Fisher & Paykel among integrated dishwasher brands worldwide. KitchenAid had about 49,500 branded searches, while Fisher & Paykel had 27,100. KitchenAid made up 1.6% of all integrated dishwasher brand searches we track, and Fisher & Paykel accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about integrated dishwasher brands, KitchenAid appeared in three of the five answers and Fisher & Paykel in one. KitchenAid was mentioned before Fisher & Paykel in every answer that named either.

Among integrated dishwasher brands worldwide in September 2026

Who do people search for more?

KitchenAid, about 83% more searches than Fisher & Paykel

KitchenAid 49.5K searchesFisher & Paykel 27.1K searches

Who does AI mention more?

KitchenAid, mentioned in 3 of 5 answers, Fisher & Paykel in 1

KitchenAid in 3 of 5Fisher & Paykel in 1 of 5

Who does AI recommend more?

KitchenAid, named ahead of Fisher & Paykel in 3 of 3 answers

KitchenAid first in 3Fisher & Paykel never first

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Top integrated dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid was listed before Fisher & Paykel in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. KitchenAid3rd
  4. Fisher & Paykel4th
  5. Electrolux–
  6. Hisense–
  7. Beko–
  8. Hoover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about integrated dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fisher & Paykel or KitchenAid more popular in search?

This chart shows how often people search Google for Fisher & Paykel and KitchenAid by name. Each line represents a brand's share of searches for all eight integrated dishwasher brands we track, month by month, from English-language searches worldwide.

Fisher & Paykel and KitchenAid among integrated dishwasher brands worldwide, by month

Share of searches by month for KitchenAid, Fisher & Paykel. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxHisenseBekoHooverMieleKitchenAidFisher & PaykelBosch
Oct 202544.8%24.6%16.4%9%2.2%1.8%0.99%0.3%
Nov 202551.3%22.9%12.6%8.4%2.1%1.7%0.76%0.23%
Dec 202543.8%24%16%10.7%2.6%1.8%0.79%0.24%
Jan 202643.7%24%16%10.7%2.6%1.8%0.96%0.29%
Feb 202643.5%24%16.1%10.7%2.6%1.8%0.97%0.29%
Mar 202648.5%21.8%14.6%9.7%2.4%1.6%1.1%0.32%
Apr 202648.4%21.7%14.5%9.7%2.9%1.6%0.87%0.26%
May 202646.4%25.5%13.9%9.3%2.3%1.5%0.84%0.25%
Jun 202643.4%28.9%15.9%7.1%2.1%1.4%0.78%0.23%
Jul 202640.7%27.5%18.3%8.2%2.5%1.7%0.9%0.27%
Aug 202648.7%21.8%14.6%9.8%2.4%1.6%0.88%0.26%
Sep 202648.6%21.8%14.6%9.8%2.4%1.6%0.88%0.32%

How has the Fisher & Paykel and KitchenAid comparison changed over the last 12 months?

3 findings

How did search popularity change for integrated dishwasher brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for KitchenAid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  2. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher & Paykel

1 branded search term

  • fisher paykel

KitchenAid

1 branded search term

  • kitchenaid dishwasher

How the Brand Demand Index is measured

Other head-to-heads among integrated dishwasher brands

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