Fisher & Paykel vs KitchenAid:Which is more popular?
In September 2026, KitchenAid had more branded searches than Fisher & Paykel among integrated dishwasher brands worldwide. KitchenAid had about 49,500 branded searches, while Fisher & Paykel had 27,100. KitchenAid made up 1.6% of all integrated dishwasher brand searches we track, and Fisher & Paykel accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about integrated dishwasher brands, KitchenAid appeared in three of the five answers and Fisher & Paykel in one. KitchenAid was mentioned before Fisher & Paykel in every answer that named either.
Who do people search for more?
KitchenAid, about 83% more searches than Fisher & Paykel
Who does AI mention more?
KitchenAid, mentioned in 3 of 5 answers, Fisher & Paykel in 1
Who does AI recommend more?
KitchenAid, named ahead of Fisher & Paykel in 3 of 3 answers
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Top integrated dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid was listed before Fisher & Paykel in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Miele2nd
KitchenAid3rd
Fisher & Paykel4th
Electrolux–
Hisense–
Beko–
Hoover–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KitchenAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fisher & Paykel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about integrated dishwasher brands
5 answers
Asked ChatGPT
“Which integrated dishwasher brand should I buy?”
Asked ChatGPT
“What are the best integrated dishwasher brands?”
Asked ChatGPT
“What's the best integrated dishwasher brand for a fitted kitchen?”
Searched Google, AI Overview
“built in dishwasher”
Searched Google, AI Overview
“dishwasher brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fisher & Paykel or KitchenAid more popular in search?
This chart shows how often people search Google for Fisher & Paykel and KitchenAid by name. Each line represents a brand's share of searches for all eight integrated dishwasher brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KitchenAid, Fisher & Paykel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Hisense | Beko | Hoover | Miele | KitchenAid | Fisher & Paykel | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 24.6% | 16.4% | 9% | 2.2% | 1.8% | 0.99% | 0.3% |
| Nov 2025 | 51.3% | 22.9% | 12.6% | 8.4% | 2.1% | 1.7% | 0.76% | 0.23% |
| Dec 2025 | 43.8% | 24% | 16% | 10.7% | 2.6% | 1.8% | 0.79% | 0.24% |
| Jan 2026 | 43.7% | 24% | 16% | 10.7% | 2.6% | 1.8% | 0.96% | 0.29% |
| Feb 2026 | 43.5% | 24% | 16.1% | 10.7% | 2.6% | 1.8% | 0.97% | 0.29% |
| Mar 2026 | 48.5% | 21.8% | 14.6% | 9.7% | 2.4% | 1.6% | 1.1% | 0.32% |
| Apr 2026 | 48.4% | 21.7% | 14.5% | 9.7% | 2.9% | 1.6% | 0.87% | 0.26% |
| May 2026 | 46.4% | 25.5% | 13.9% | 9.3% | 2.3% | 1.5% | 0.84% | 0.25% |
| Jun 2026 | 43.4% | 28.9% | 15.9% | 7.1% | 2.1% | 1.4% | 0.78% | 0.23% |
| Jul 2026 | 40.7% | 27.5% | 18.3% | 8.2% | 2.5% | 1.7% | 0.9% | 0.27% |
| Aug 2026 | 48.7% | 21.8% | 14.6% | 9.8% | 2.4% | 1.6% | 0.88% | 0.26% |
| Sep 2026 | 48.6% | 21.8% | 14.6% | 9.8% | 2.4% | 1.6% | 0.88% | 0.32% |
How has the Fisher & Paykel and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Fisher & Paykel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among integrated dishwasher brands worldwide moved from 0.99% to 0.88%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among integrated dishwasher brands worldwide moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for integrated dishwasher brands worldwide in September 2026?
2 changes

Estimated monthly branded searches for KitchenAid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fisher & Paykel’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher & Paykel
1 branded search term
- fisher paykel
KitchenAid
1 branded search term
- kitchenaid dishwasher
Other head-to-heads among integrated dishwasher brands

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