KitchenAid vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than KitchenAid among integrated dishwasher brands worldwide. Miele had about 74,000 branded searches, while KitchenAid had 49,500. Miele made up 2.4% of all integrated dishwasher brand searches we track, and KitchenAid accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about integrated dishwasher brands, Miele appeared in four of the five answers and KitchenAid in three. Miele was mentioned before KitchenAid in three out of four answers.
Who do people search for more?
Miele, about 49% more searches than KitchenAid
Who does AI mention more?
Miele, mentioned in 4 of 5 answers, KitchenAid in 3
Who does AI recommend more?
Miele, named ahead of KitchenAid in 3 of 4 answers
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Top integrated dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Miele was listed before KitchenAid in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st- Miele2nd
KitchenAid3rd
Fisher & Paykel4th
Electrolux–
Hisense–
Beko–
Hoover–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about integrated dishwasher brands
5 answers
Asked ChatGPT
“Which integrated dishwasher brand should I buy?”
Asked ChatGPT
“What are the best integrated dishwasher brands?”
Asked ChatGPT
“What's the best integrated dishwasher brand for a fitted kitchen?”
Searched Google, AI Overview
“built in dishwasher”
Searched Google, AI Overview
“dishwasher brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KitchenAid or Miele more popular in search?
This chart shows how often people search Google for KitchenAid and Miele by name. Each line represents a brand's share of searches for all eight integrated dishwasher brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Miele, KitchenAid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Hisense | Beko | Hoover | Miele | KitchenAid | Fisher & Paykel | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 24.6% | 16.4% | 9% | 2.2% | 1.8% | 0.99% | 0.3% |
| Nov 2025 | 51.3% | 22.9% | 12.6% | 8.4% | 2.1% | 1.7% | 0.76% | 0.23% |
| Dec 2025 | 43.8% | 24% | 16% | 10.7% | 2.6% | 1.8% | 0.79% | 0.24% |
| Jan 2026 | 43.7% | 24% | 16% | 10.7% | 2.6% | 1.8% | 0.96% | 0.29% |
| Feb 2026 | 43.5% | 24% | 16.1% | 10.7% | 2.6% | 1.8% | 0.97% | 0.29% |
| Mar 2026 | 48.5% | 21.8% | 14.6% | 9.7% | 2.4% | 1.6% | 1.1% | 0.32% |
| Apr 2026 | 48.4% | 21.7% | 14.5% | 9.7% | 2.9% | 1.6% | 0.87% | 0.26% |
| May 2026 | 46.4% | 25.5% | 13.9% | 9.3% | 2.3% | 1.5% | 0.84% | 0.25% |
| Jun 2026 | 43.4% | 28.9% | 15.9% | 7.1% | 2.1% | 1.4% | 0.78% | 0.23% |
| Jul 2026 | 40.7% | 27.5% | 18.3% | 8.2% | 2.5% | 1.7% | 0.9% | 0.27% |
| Aug 2026 | 48.7% | 21.8% | 14.6% | 9.8% | 2.4% | 1.6% | 0.88% | 0.26% |
| Sep 2026 | 48.6% | 21.8% | 14.6% | 9.8% | 2.4% | 1.6% | 0.88% | 0.32% |
How has the KitchenAid and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among integrated dishwasher brands worldwide moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Miele’s share of searches among integrated dishwasher brands worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for integrated dishwasher brands worldwide in September 2026?
1 change
Estimated monthly branded searches for KitchenAid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
1 branded search term
- kitchenaid dishwasher
Miele
1 branded search term
- miele dishwasher
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