Napoleon vs Traeger:Which is more popular?
In September 2026, Traeger had more branded searches than Napoleon among BBQ brands worldwide. Traeger had about 90,500 branded searches, while Napoleon had 45,200. Traeger made up 5.7% of all BBQ brand searches we track, and Napoleon accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Napoleon appeared in all five answers and Traeger in four. Napoleon was mentioned before Traeger in four out of five answers.
Who do people search for more?
Traeger, about 2 searches for every 1 for Napoleon
Who does AI mention more?
Napoleon, mentioned in every answer we collected
Who does AI recommend more?
Napoleon, named ahead of Traeger in 4 of 5 answers
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Napoleon appeared in all five answers. Traeger was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Napoleon was listed before Traeger in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st- Napoleon2nd
Char-Broil3rd- Traeger4th
Blackstone5th
Beefeater–
Matador–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“Which BBQ brand should I buy?”
Asked ChatGPT
“What are the best BBQ brands?”
Asked ChatGPT
“What's the best BBQ brand for everyday grilling?”
Searched Google, AI Overview
“bbq brands”
Searched Google, AI Overview
“gas grill brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Napoleon or Traeger more popular in search?
This chart shows how often people search Google for Napoleon and Traeger by name. Each line represents a brand's share of searches for all seven BBQ brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Traeger, Napoleon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Beefeater | Matador | Blackstone | Traeger | Napoleon | Char-Broil |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 19.6% | 19.6% | 10.8% | 5.9% | 2.2% | 1.4% |
| Nov 2025 | 42.5% | 16.9% | 16.9% | 11.3% | 9.3% | 1.9% | 1.2% |
| Dec 2025 | 38.9% | 20.7% | 16.9% | 11.3% | 9.3% | 1.6% | 1.2% |
| Jan 2026 | 40.2% | 19.5% | 19.5% | 10.7% | 7.1% | 1.8% | 1.2% |
| Feb 2026 | 43.2% | 16.8% | 20.6% | 9.2% | 6.2% | 2.5% | 1.5% |
| Mar 2026 | 48.8% | 12.3% | 15% | 12.3% | 5.5% | 4.5% | 1.7% |
| Apr 2026 | 52.7% | 11.6% | 11.6% | 11.6% | 5.2% | 5.8% | 1.6% |
| May 2026 | 51.8% | 10% | 10% | 14.9% | 5.5% | 6.1% | 1.6% |
| Jun 2026 | 48.3% | 10.7% | 10.7% | 15.9% | 7.1% | 5.8% | 1.4% |
| Jul 2026 | 47.8% | 14.3% | 11.7% | 14.3% | 5.2% | 5.4% | 1.3% |
| Aug 2026 | 46.5% | 19.1% | 12.8% | 10.4% | 5.7% | 4.3% | 1.2% |
| Sep 2026 | 42.1% | 18.9% | 18.9% | 10.4% | 5.7% | 2.8% | 1.1% |
How has the Napoleon and Traeger comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Napoleon took it in April 2026, Traeger took it in June 2026, Napoleon took it in July 2026, Traeger took it in August 2026.
- Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands worldwide moved from 2.2% to 2.8%, and its estimated monthly branded searches moved from 34.3K to 45.2K.
- Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands worldwide moved from 5.9% to 5.7%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for BBQ brands worldwide in September 2026?
1 change
In September 2026, Napoleon lost share of searches among BBQ brands worldwide, from 4.3% to 2.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Napoleon’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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