Char-Broil vs Napoleon:Which is more popular?
In September 2026, Napoleon had more branded searches than Char-Broil among BBQ brands worldwide. Napoleon had about 45,200 branded searches, while Char-Broil had 18,100. Napoleon made up 2.8% of all BBQ brand searches we track, and Char-Broil accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Napoleon appeared in all five answers and Char-Broil in four. Napoleon was mentioned before Char-Broil in three out of five answers.
Who do people search for more?
Napoleon, about 2 searches for every 1 for Char-Broil
Who does AI mention more?
Napoleon, mentioned in every answer we collected
Who does AI recommend more?
Napoleon, named ahead of Char-Broil in 3 of 5 answers
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Napoleon appeared in all five answers. Char-Broil was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Napoleon was listed before Char-Broil in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st- Napoleon2nd
Char-Broil3rd
Traeger4th
Blackstone5th
Beefeater–
Matador–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“Which BBQ brand should I buy?”
Asked ChatGPT
“What are the best BBQ brands?”
Asked ChatGPT
“What's the best BBQ brand for everyday grilling?”
Searched Google, AI Overview
“bbq brands”
Searched Google, AI Overview
“gas grill brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Char-Broil or Napoleon more popular in search?
This chart shows how often people search Google for Char-Broil and Napoleon by name. Each line represents a brand's share of searches for all seven BBQ brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Napoleon, Char-Broil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Beefeater | Matador | Blackstone | Traeger | Napoleon | Char-Broil |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 19.6% | 19.6% | 10.8% | 5.9% | 2.2% | 1.4% |
| Nov 2025 | 42.5% | 16.9% | 16.9% | 11.3% | 9.3% | 1.9% | 1.2% |
| Dec 2025 | 38.9% | 20.7% | 16.9% | 11.3% | 9.3% | 1.6% | 1.2% |
| Jan 2026 | 40.2% | 19.5% | 19.5% | 10.7% | 7.1% | 1.8% | 1.2% |
| Feb 2026 | 43.2% | 16.8% | 20.6% | 9.2% | 6.2% | 2.5% | 1.5% |
| Mar 2026 | 48.8% | 12.3% | 15% | 12.3% | 5.5% | 4.5% | 1.7% |
| Apr 2026 | 52.7% | 11.6% | 11.6% | 11.6% | 5.2% | 5.8% | 1.6% |
| May 2026 | 51.8% | 10% | 10% | 14.9% | 5.5% | 6.1% | 1.6% |
| Jun 2026 | 48.3% | 10.7% | 10.7% | 15.9% | 7.1% | 5.8% | 1.4% |
| Jul 2026 | 47.8% | 14.3% | 11.7% | 14.3% | 5.2% | 5.4% | 1.3% |
| Aug 2026 | 46.5% | 19.1% | 12.8% | 10.4% | 5.7% | 4.3% | 1.2% |
| Sep 2026 | 42.1% | 18.9% | 18.9% | 10.4% | 5.7% | 2.8% | 1.1% |
How has the Char-Broil and Napoleon comparison changed over the last 12 months?
3 findings
- Napoleon was ahead of Char-Broil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Char-Broil’s share of searches among BBQ brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands worldwide moved from 2.2% to 2.8%, and its estimated monthly branded searches moved from 34.3K to 45.2K.
How did search popularity change for BBQ brands worldwide in September 2026?
2 changes
In September 2026, Napoleon lost share of searches among BBQ brands worldwide, from 4.3% to 2.8%.
Estimated monthly branded searches for Char-Broil worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Char-Broil’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Char-Broil
1 branded search term
- char broil
Napoleon
2 branded search terms
- napoleon bbq
- napoleon gas grill
Other head-to-heads among BBQ brands
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