GCI Outdoor vs Macpac:Which is more popular?
In September 2026, Macpac had more branded searches than GCI Outdoor among camping chair brands worldwide. Macpac had about 135,000 branded searches, while GCI Outdoor had 8,100. Macpac made up 13.2% of all camping chair brand searches we track, and GCI Outdoor accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about camping chair brands, GCI Outdoor appeared in two of the five answers and Macpac in none.
Who do people search for more?
Macpac, about 17 searches for every 1 for GCI Outdoor
Who does AI mention more?
GCI Outdoor, mentioned in 2 of 5 answers, Macpac in 0
Who does AI recommend more?
GCI Outdoor, the only one of the two named
Follow GCI Outdoor vs Macpac and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top camping chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GCI Outdoor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Macpac did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ALPS Mountaineering4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Helinox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- GCI Outdoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Macpac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OZtrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wanderer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping chair brands
5 answers
Asked ChatGPT
“Which camping chair brand should I buy?”
Asked ChatGPT
“What are the best camping chair brands?”
Asked ChatGPT
“What's the best camping chair brand for easy seating?”
Searched Google, AI Overview
“best camping chair”
Searched Google, AI Overview
“folding camping chair”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is GCI Outdoor or Macpac more popular in search?
This chart shows how often people search Google for GCI Outdoor and Macpac by name. Each line represents a brand's share of searches for all eight camping chair brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Macpac, GCI Outdoor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Coleman | Macpac | ALPS Mountaineering | Helinox | OZtrail | GCI Outdoor | Wanderer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 24% | 11.6% | 2.8% | 1.9% | 1.3% | 0.46% | 0.02% |
| Nov 2025 | 59.4% | 20.1% | 14.5% | 2.4% | 2% | 1.3% | 0.32% | 0.02% |
| Dec 2025 | 59.7% | 20% | 14.6% | 2.4% | 1.6% | 1.3% | 0.32% | 0.02% |
| Jan 2026 | 55.4% | 24% | 13.6% | 3.3% | 1.8% | 1.5% | 0.3% | 0.03% |
| Feb 2026 | 56% | 23.2% | 13.7% | 3.4% | 2.3% | 1% | 0.37% | 0.02% |
| Mar 2026 | 61% | 21% | 12.2% | 2.5% | 2% | 0.9% | 0.49% | 0.02% |
| Apr 2026 | 58.8% | 20.6% | 14.4% | 2.4% | 2.4% | 0.87% | 0.58% | 0.02% |
| May 2026 | 57.8% | 21.2% | 14.1% | 2.3% | 2.8% | 0.85% | 0.85% | 0.01% |
| Jun 2026 | 60.8% | 18.8% | 15% | 1.6% | 2.5% | 0.6% | 0.74% | 0.01% |
| Jul 2026 | 57.9% | 21.7% | 14.2% | 1.9% | 2.9% | 0.7% | 0.7% | 0.01% |
| Aug 2026 | 59.2% | 22.2% | 11.9% | 2.4% | 2.9% | 0.87% | 0.58% | 0.02% |
| Sep 2026 | 53.8% | 23.6% | 13.2% | 4% | 3.2% | 1.4% | 0.79% | 0.02% |
How has the GCI Outdoor and Macpac comparison changed over the last 12 months?
3 findings
- Macpac was ahead of GCI Outdoor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GCI Outdoor’s share of searches among camping chair brands worldwide moved from 0.46% to 0.79%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
- Across the 12 months ending September 2026, Macpac’s share of searches among camping chair brands worldwide moved from 11.6% to 13.2%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for camping chair brands worldwide in September 2026?
2 changes
In September 2026, Macpac gained share of searches among camping chair brands worldwide, from 11.9% to 13.2%.
Estimated monthly branded searches for GCI Outdoor worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GCI Outdoor’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GCI Outdoor
1 branded search term
- gci outdoor
Macpac
1 branded search term
- macpac
Other head-to-heads among camping chair brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.