Brandwave

Old Navy vs Patagonia:Which is more popular?

In September 2026, Old Navy had more branded searches than Patagonia among kids clothing brands worldwide. Old Navy had about 22,200 branded searches, while Patagonia had 18,100. Old Navy made up 0.5% of all kids clothing brand searches we track, and Patagonia accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about kids clothing brands, Old Navy appeared in all five answers and Patagonia in two. Old Navy was mentioned before Patagonia in three out of four answers.

Among kids clothing brands worldwide in September 2026

Who do people search for more?

Old Navy, about 23% more searches than Patagonia

Old Navy 22.2K searchesPatagonia 18.1K searches

Who does AI mention more?

Old Navy, mentioned in every answer we collected

Old Navy in 5 of 5Patagonia in 2 of 5

Who does AI recommend more?

Old Navy, named ahead of Patagonia in 3 of 4 answers

Old Navy first in 3Patagonia first in 1

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Top kids clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Old Navy appeared in all five answers. Patagonia was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Old Navy was listed before Patagonia in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carter's1st
  2. Old Navy2nd
  3. Hanna Andersson3rd
  4. Primary4th
  5. Cat & Jack5th
  6. Patagonia6th
  7. Gap Kids7th
  8. Tea Collection8th
  9. Mini Boden9th
  10. Janie and Jack10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carter's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanna Andersson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cat & Jack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gap Kids2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Janie and Jack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mini Boden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tea Collection1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about kids clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Old Navy or Patagonia more popular in search?

This chart shows how often people search Google for Old Navy and Patagonia by name. Each line represents a brand's share of searches for all 15 kids clothing brands we track, month by month, from English-language searches worldwide.

Old Navy and Patagonia among kids clothing brands worldwide, by month

Share of searches by month for Old Navy, Patagonia. The figures are in the table below the chart.

View monthly share of searches table
MonthCarter'sPetit BateauJanie and JackGap KidsHanna AnderssonJoJo Maman BébéMini BodenOshKosh B’goshPolarn O. PyretCat & JackFrugiOld NavyTea CollectionPatagoniaPrimary
Oct 202558.1%9.5%6.4%5.2%7.8%3.6%2.3%1.6%1.9%0.86%0.86%0.57%0.47%0.57%0.3%
Nov 202557.5%9.4%7.7%5.2%7.7%3.3%2.3%1.6%1.9%0.85%0.85%0.46%0.57%0.46%0.24%
Dec 202559.9%8%6.6%5.4%6.6%3.4%2%2%2%0.89%1.1%0.49%0.49%0.49%0.76%
Jan 202655.1%16.5%6%4.1%4.9%3.9%2.7%1.5%1.8%0.81%1.2%0.36%0.44%0.36%0.28%
Feb 202661.7%10.1%6.8%4.5%4.5%3%2.5%1.7%1.7%0.91%0.91%0.41%0.61%0.33%0.31%
Mar 202655.6%11.2%9.1%5%5%3.4%2.7%1.8%2.2%1%1%0.55%0.67%0.3%0.34%
Apr 202660.4%12.1%6.6%3.6%4.4%3%2.4%2%1.6%0.89%1.1%0.49%0.6%0.27%0.29%
May 202658.2%14.3%6.4%3.5%5.2%3.1%2.4%1.9%1.6%0.86%0.86%0.47%0.7%0.26%0.28%
Jun 202655.4%16.7%6.1%4.1%5%3.6%2.2%1.8%1.5%1%1%0.45%0.55%0.25%0.4%
Jul 202653.2%16%7.2%4.8%4.8%3.4%2.2%2.2%1.8%1.4%1.2%0.65%0.65%0.29%0.32%
Aug 202656.3%11.3%6.2%6.2%5.1%3.6%2.8%2.3%2.3%1.2%0.83%0.68%0.68%0.37%0.28%
Sep 202661.8%10.1%6.8%4.5%4.5%2.5%2.5%2%1.7%0.91%0.91%0.5%0.5%0.41%0.3%

How has the Old Navy and Patagonia comparison changed over the last 12 months?

3 findings
  • Old Navy was ahead of Patagonia in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Old Navy’s share of searches among kids clothing brands worldwide moved from 0.57% to 0.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Patagonia’s share of searches among kids clothing brands worldwide moved from 0.57% to 0.41%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for kids clothing brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Patagonia worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Old Navy worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Old Navy’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Old Navy

1 branded search term

  • old navy kids

Patagonia

1 branded search term

  • patagonia kids

How the Brand Demand Index is measured

Other head-to-heads among kids clothing brands

Creator with pink hair and a pink jacket

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