La Sportiva vs Merrell:Which is searched more?
In August 2026, Merrell had more branded searches than La Sportiva among hiking boots worldwide. Merrell was estimated to have 691K branded searches compared to La Sportiva’s 369K, and held a 55.6% Share of Search versus La Sportiva’s 29.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, La Sportiva or Merrell?
Compare the hiking boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merrell, La Sportiva. The figures are in the table below the chart.
View monthly share of search table
| Month | Merrell | La Sportiva |
|---|---|---|
| Oct 2025 | 60.6% | 27.6% |
| Nov 2025 | 64.2% | 25% |
| Dec 2025 | 60.5% | 27.7% |
| Jan 2026 | 56.6% | 30.7% |
| Feb 2026 | 57.2% | 30.4% |
| Mar 2026 | 61.3% | 26.2% |
| Apr 2026 | 61% | 26.5% |
| May 2026 | 61% | 25.4% |
| Jun 2026 | 62.5% | 23.8% |
| Jul 2026 | 58.9% | 25.7% |
| Aug 2026 | 55.6% | 29.7% |
| Sep 2026 | — | — |
How has the La Sportiva and Merrell comparison changed over the last 12 months?
3 findings
- Merrell was ahead of La Sportiva in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, La Sportiva’s estimated Share of Search among hiking boots worldwide moved from 27.6% to 29.7%, and its estimated monthly branded searches moved from 302K to 369K.
- Across the 11 months ending August 2026, Merrell’s estimated Share of Search among hiking boots worldwide moved from 60.6% to 55.6%, and its estimated monthly branded searches moved from 662K to 691K.
How did search popularity change for hiking boots worldwide in August 2026?
2 changes
In August 2026, La Sportiva gained estimated Share of Search among hiking boots worldwide, from 25.7% to 29.7%.
In August 2026, Merrell lost estimated Share of Search among hiking boots worldwide, from 58.9% to 55.6%.
How each brand is measured
Brandwave collects information about searches that people make online using La Sportiva’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
La Sportiva
2 branded search terms
- la sportiva
- la sportiva nz
Merrell
6 branded search terms
- hiking boots merrell
- hiking shoes merrell
- merrell
- merrell com
- merrell hiking boots
- merrell moab
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.