Merrell vs Sorel:Which is more popular?
In September 2026, Sorel had more branded searches than Merrell among boot brands worldwide. Sorel had about 165,000 branded searches, while Merrell had 40,500. Sorel made up 1.3% of all boot brand searches we track, and Merrell accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about boot brands, neither Merrell nor Sorel appeared in any of the four answers.
Who do people search for more?
Sorel, about 4 searches for every 1 for Merrell
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Merrell nor Sorel showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Blundstone4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Red Wing3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Thursday Boot Company3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ariat2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Danner2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dr. Martens1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
UGG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Timberland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sorel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Merrell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boot brands
4 answers
Asked ChatGPT
“Which boot brand should I buy?”
Asked ChatGPT
“What are the best boot brands?”
Asked ChatGPT
“What's the best boot brand for everyday wear?”
Searched Google, AI Overview
“boots for work”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“comfortable boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Merrell or Sorel more popular in search?
This chart shows how often people search Google for Merrell and Sorel by name. Each line represents a brand's share of searches for all 11 boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sorel, Merrell. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | Timberland | Dr. Martens | Ariat | Red Wing | Blundstone | Thursday Boot Company | Sorel | Danner | Redback | Merrell |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 18.1% | 12.1% | 3.6% | 8.1% | 3.6% | 2.5% | 1.3% | 0.89% | 0.33% | 0.15% |
| Nov 2025 | 56.7% | 17.1% | 9.4% | 3.4% | 5.1% | 3.4% | 2.3% | 1.5% | 0.84% | 0.21% | 0.08% |
| Dec 2025 | 54.3% | 16.3% | 10.9% | 4% | 6% | 3.3% | 2.3% | 1.5% | 0.98% | 0.24% | 0.09% |
| Jan 2026 | 43.8% | 19.6% | 13.1% | 3.9% | 10.7% | 3.2% | 2.4% | 1.8% | 0.97% | 0.35% | 0.19% |
| Feb 2026 | 39.8% | 21.8% | 14.6% | 5.4% | 8% | 3.6% | 3.1% | 1.6% | 1.3% | 0.48% | 0.32% |
| Mar 2026 | 27.6% | 18.5% | 15.1% | 6.8% | 22.6% | 3% | 3.1% | 1.4% | 1.1% | 0.5% | 0.33% |
| Apr 2026 | 24.7% | 24.7% | 16.5% | 9.1% | 13.5% | 3.3% | 4.1% | 1.5% | 1.5% | 0.67% | 0.55% |
| May 2026 | 30.8% | 25.2% | 16.8% | 9.3% | 6.2% | 3.4% | 4.2% | 1.5% | 1.2% | 0.68% | 0.68% |
| Jun 2026 | 29.7% | 24.3% | 16.2% | 10.9% | 7.3% | 3.3% | 3.9% | 1.2% | 1.8% | 0.66% | 0.66% |
| Jul 2026 | 31.9% | 26.1% | 17.4% | 7.8% | 6.4% | 2.9% | 3.4% | 1.3% | 1.3% | 0.71% | 0.71% |
| Aug 2026 | 41.4% | 22.7% | 15.2% | 6.8% | 4.6% | 3% | 3.1% | 1.1% | 1.1% | 0.5% | 0.5% |
| Sep 2026 | 48.4% | 17.7% | 14.5% | 5.3% | 4.3% | 3.6% | 3.1% | 1.3% | 1.1% | 0.48% | 0.32% |
How has the Merrell and Sorel comparison changed over the last 12 months?
3 findings
- Sorel was ahead of Merrell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Merrell’s share of searches among boot brands worldwide moved from 0.15% to 0.32%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Sorel’s share of searches among boot brands worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for boot brands worldwide in September 2026?
2 changes
In September 2026, Sorel rose from 9th to 8th among boot brands worldwide.
In September 2026, Merrell fell from 10th to 11th among boot brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Merrell’s and Sorel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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