Brandwave

How popular isSCARPA in search?

In August 2026, there were an estimated 12.4K branded searches for SCARPA worldwide which is up 20.9% over the last 11 months. SCARPA holds 1.4% estimated Share of Search among hiking footwear brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Merrell75.6%
  2. Salomon15%
  3. LOWA4.4%
  4. KEEN3.6%
  5. SCARPA1.4%
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Which hiking footwear brands compete with SCARPA?

SCARPA against hiking footwear brands worldwide, by month

Share of Search by month for Merrell, Salomon, LOWA, KEEN, SCARPA. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellSalomonLOWAKEENSCARPA
Oct 202580.4%11.3%4%3%1.2%
Nov 202582.1%9.9%4.2%2.7%1.1%
Dec 202580.5%11.4%4%2.9%1.3%
Jan 202678%13.1%4.6%2.9%1.4%
Feb 202678.5%12.1%4.5%3.5%1.4%
Mar 202679.8%12%4%3.1%1.1%
Apr 202679.9%11.7%3.7%3.4%1.2%
May 202678.8%12.8%3.7%3.6%1.1%
Jun 202679.7%13.1%2.9%3.3%1%
Jul 202676.3%14.4%3.7%4.1%1.4%
Aug 202675.6%15%4.4%3.6%1.4%
Sep 2026—————

  1. 1.Merrell

    75.6%

    Held 1st. 691K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Salomon

    15%

    Held 2nd. 137K estimated branded searches, +5% vs prior month. Share +0.6 points.

  3. 3.LOWA

    4.4%

    Moved from 4th to 3rd. 39.7K estimated branded searches, +17.8% vs prior month. Share +0.6 points.

  4. 4.KEEN

    3.6%

    Moved from 3rd to 4th. 33.2K estimated branded searches, -11% vs prior month. Share -0.5 points.

  5. 5.SCARPA

    1.4%

    Held 5th. 12.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between SCARPA and its closest rivals

How has branded search demand for SCARPA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SCARPA worldwide rose from 10.2K to 12.4K.
  • Across the 11 months ending August 2026, SCARPA’s estimated Share of Search among hiking footwear brands worldwide held steady, from 1.2% to 1.4%.

How did search popularity change for hiking footwear brands worldwide in August 2026?

  1. In August 2026, LOWA overtook KEEN to rank 3rd among hiking footwear brands worldwide, at 4.4%.

  2. In August 2026, Salomon gained estimated Share of Search among hiking footwear brands worldwide, from 14.4% to 15%.

  3. In August 2026, Merrell lost estimated Share of Search among hiking footwear brands worldwide, from 76.3% to 75.6%.

  4. Estimated monthly branded searches for KEEN worldwide rose 32.8% over 11 measured months, from 25K to 33.2K in August 2026.

  5. Estimated monthly branded searches for SCARPA worldwide rose 20.9% over 11 measured months, from 10.2K to 12.4K in August 2026.

Where does SCARPA compete?

SCARPA is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hiking footwear brands5th of 51.4%Shown above
Hiking boots4th of 61.4%Show ranking

How is SCARPA measured?

Brandwave collects information about searches that people make online using SCARPA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hiking boots scarpa
  • scarpa com

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How the Brand Demand Index is measured

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