Edelrid vs Mammut:Which is more popular?
In September 2026, Edelrid had more branded searches than Mammut among chalk bag brands worldwide. Edelrid had about 18,100 branded searches, while Mammut had 1,900. Edelrid made up 0.3% of all chalk bag brand searches we track, and Mammut accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about chalk bag brands, Mammut appeared in two of the five answers and Edelrid in none.
Who do people search for more?
Edelrid, about 10 searches for every 1 for Mammut
Who does AI mention more?
Mammut, mentioned in 2 of 5 answers, Edelrid in 0
Who does AI recommend more?
Mammut, the only one of the two named
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Top chalk bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mammut was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Edelrid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
8BPLUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Organic Climbing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mammut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DMM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Edelrid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Deuter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chalk bag brands
5 answers
Asked ChatGPT
“Which chalk bag brand should I buy?”
Asked ChatGPT
“What are the best chalk bag brands?”
Asked ChatGPT
“What's the best chalk bag brand for indoor climbing?”
Searched Google, AI Overview
“climbing chalk bag”
Searched Google, AI Overview
“chalk bag for bouldering”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Edelrid or Mammut more popular in search?
This chart shows how often people search Google for Edelrid and Mammut by name. Each line represents a brand's share of searches for all eight chalk bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Edelrid, Mammut. The figures are in the table below the chart.
View monthly share of searches table
| Month | DMM | Arc'teryx | Black Diamond | Edelrid | Organic Climbing | Mammut | 8BPLUS | Deuter |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 42.3% | 5.7% | 0.28% | 0.04% | 0.02% | 0.02% | <0.01% |
| Nov 2025 | 42.3% | 51.7% | 5.7% | 0.28% | 0.04% | 0.02% | 0.02% | <0.01% |
| Dec 2025 | 42.3% | 51.7% | 5.7% | 0.23% | 0.04% | 0.02% | 0.02% | <0.01% |
| Jan 2026 | 51.7% | 42.3% | 5.7% | 0.23% | 0.03% | 0.02% | 0.01% | <0.01% |
| Feb 2026 | 56% | 37.5% | 6.2% | 0.3% | 0.04% | 0.03% | 0.02% | <0.01% |
| Mar 2026 | 60.1% | 32.8% | 6.6% | 0.4% | 0.04% | 0.03% | 0.02% | <0.01% |
| Apr 2026 | 63.9% | 28.6% | 7% | 0.42% | 0.06% | 0.03% | 0.02% | <0.01% |
| May 2026 | 63.9% | 28.6% | 7% | 0.42% | 0.06% | 0.04% | 0.02% | <0.01% |
| Jun 2026 | 64.7% | 29% | 5.8% | 0.35% | 0.05% | 0.03% | 0.02% | <0.01% |
| Jul 2026 | 63.9% | 28.6% | 7% | 0.35% | 0.04% | 0.03% | 0.02% | <0.01% |
| Aug 2026 | 60.1% | 32.8% | 6.6% | 0.32% | 0.04% | 0.03% | 0.02% | <0.01% |
| Sep 2026 | 56% | 37.4% | 6.2% | 0.3% | 0.04% | 0.03% | 0.02% | <0.01% |
How has the Edelrid and Mammut comparison changed over the last 12 months?
3 findings
- Edelrid was ahead of Mammut in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Edelrid’s share of searches among chalk bag brands worldwide moved from 0.28% to 0.3%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Mammut’s share of searches among chalk bag brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
How did search popularity change for chalk bag brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Edelrid’s and Mammut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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