La Sportiva vs Oboz:Which is searched more?
In September 2026, La Sportiva had more branded searches than Oboz among hiking footwear brands worldwide. La Sportiva had about 368,000 branded searches, while Oboz had 18,100. La Sportiva made up 22.5% of all hiking footwear brand searches we track, and Oboz accounted for 1.1%. These are worldwide searches for English-language branded terms.
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Is La Sportiva or Oboz more popular in search?
Compare brands that offer footwear for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for La Sportiva, Oboz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Merrell | La Sportiva | Altra | Salomon | LOWA | HOKA | KEEN | Columbia | Oboz | SCARPA |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 20.8% | 17% | 6.2% | 2.2% | 2.8% | 1.7% | 1.5% | 1.3% | 0.69% |
| Nov 2025 | 49.1% | 19.1% | 15.6% | 5.7% | 2.5% | 2.6% | 1.6% | 1.7% | 1.4% | 0.63% |
| Dec 2025 | 47.2% | 21.7% | 14.5% | 6.1% | 2.3% | 2.7% | 1.6% | 1.6% | 1.6% | 0.71% |
| Jan 2026 | 43.4% | 23.6% | 15.8% | 6.6% | 2.5% | 2.9% | 1.6% | 1.4% | 1.4% | 0.77% |
| Feb 2026 | 43.8% | 23.3% | 15.5% | 6.6% | 2.5% | 2.5% | 1.9% | 1.7% | 1.4% | 0.77% |
| Mar 2026 | 45.1% | 19.2% | 19.2% | 6.6% | 2.3% | 2.6% | 1.7% | 1.4% | 1.2% | 0.63% |
| Apr 2026 | 44.5% | 19.4% | 19.4% | 6.4% | 2.1% | 2.9% | 1.9% | 1.7% | 1.2% | 0.64% |
| May 2026 | 45% | 18.8% | 18.8% | 6.8% | 2.1% | 2.8% | 2.1% | 1.7% | 1.4% | 0.62% |
| Jun 2026 | 48.9% | 18.6% | 15.2% | 7.6% | 1.8% | 2.5% | 2% | 1.7% | 1.1% | 0.61% |
| Jul 2026 | 45% | 19.6% | 16.1% | 8.4% | 2.2% | 2.6% | 2.4% | 1.8% | 1.2% | 0.79% |
| Aug 2026 | 41.3% | 22.1% | 18% | 8% | 2.4% | 2.4% | 2% | 2% | 1.1% | 0.73% |
| Sep 2026 | 41.5% | 22.5% | 18.4% | 7.5% | 2.4% | 2.2% | 2% | 1.7% | 1.1% | 0.74% |
How has the La Sportiva and Oboz comparison changed over the last 12 months?
3 findings
- La Sportiva was ahead of Oboz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, La Sportiva’s share of searches among hiking footwear brands worldwide moved from 20.8% to 22.5%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Oboz’s share of searches among hiking footwear brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for hiking footwear brands worldwide in September 2026?
1 change
La Sportiva’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 18.6% to 22.5% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using La Sportiva’s and Oboz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
La Sportiva
1 branded search term
- la sportiva
Oboz
1 branded search term
- oboz
Other head-to-heads among hiking footwear brands
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