Brandwave

How popular isOboz?

In September 2026, people searched for Oboz by name about 18,100 times worldwide, about the same as the previous year. These searches made up 1.1% of all global hiking footwear brand searches, placing Oboz ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about hiking footwear brands, Oboz appeared in two of the five answers and was the eighth most recommended of the ten.

Search and AI answers in September 2026

Oboz is the ninth most searched of 10 competitors and the eighth most recommended in AI answers.

  1. MerrellShare of searches 41.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. La SportivaShare of searches 22.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. AltraShare of searches 18.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. SalomonShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. ObozShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

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Top hiking footwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oboz was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oboz is the eighth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merrell1st
  2. Salomon2nd
  3. HOKA3rd
  4. Altra4th
  5. KEEN5th
  6. La Sportiva6th
  7. LOWA7th
  8. Oboz8th
  9. SCARPA9th
  10. Columbia10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Merrell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Altra4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Sportiva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oboz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LOWA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hiking footwear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hiking footwear brands compete with Oboz?

Oboz against hiking footwear brands worldwide, by month

Share of searches by month for Merrell, La Sportiva, Altra, Salomon, LOWA, HOKA, KEEN, Oboz. The figures are in the table below the chart.

View monthly share of searches table
MonthMerrellLa SportivaAltraSalomonLOWAHOKAKEENColumbiaObozSCARPA
Oct 202545.7%20.8%17%6.2%2.2%2.8%1.7%1.5%1.3%0.69%
Nov 202549.1%19.1%15.6%5.7%2.5%2.6%1.6%1.7%1.4%0.63%
Dec 202547.2%21.7%14.5%6.1%2.3%2.7%1.6%1.6%1.6%0.71%
Jan 202643.4%23.6%15.8%6.6%2.5%2.9%1.6%1.4%1.4%0.77%
Feb 202643.8%23.3%15.5%6.6%2.5%2.5%1.9%1.7%1.4%0.77%
Mar 202645.1%19.2%19.2%6.6%2.3%2.6%1.7%1.4%1.2%0.63%
Apr 202644.5%19.4%19.4%6.4%2.1%2.9%1.9%1.7%1.2%0.64%
May 202645%18.8%18.8%6.8%2.1%2.8%2.1%1.7%1.4%0.62%
Jun 202648.9%18.6%15.2%7.6%1.8%2.5%2%1.7%1.1%0.61%
Jul 202645%19.6%16.1%8.4%2.2%2.6%2.4%1.8%1.2%0.79%
Aug 202641.3%22.1%18%8%2.4%2.4%2%2%1.1%0.73%
Sep 202641.5%22.5%18.4%7.5%2.4%2.2%2%1.7%1.1%0.74%

  1. 1.Merrell

    41.5%

    Held 1st. 680K estimated branded searches, -1.3% vs prior month. Share +0.2 points.

  2. 2.La Sportiva

    22.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Altra

    18.4%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Salomon

    7.5%

    Held 4th. 123K estimated branded searches, -8.1% vs prior month. Share -0.5 points.

  5. 5.LOWA

    2.4%

    Moved from 6th to 5th. 39.7K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.HOKA

    2.2%

    Moved from 5th to 6th. 36.2K estimated branded searches, -10.2% vs prior month. Share -0.2 points.

  7. 7.KEEN

    2%

    Moved from 8th to 7th. 32.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Columbia

    1.7%

    Moved from 7th to 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  9. 9.Oboz

    1.1%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.SCARPA

    0.74%

    Held 10th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Oboz and its closest rivals

Every comparison with Oboz

9 comparisons

How has branded search demand for Oboz changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Oboz worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Oboz’s share of searches among hiking footwear brands worldwide held steady, from 1.3% to 1.1%.

How did search popularity change for hiking footwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Salomon lost share of searches among hiking footwear brands worldwide, from 8% to 7.5%.

  2. La Sportiva’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 18.6% to 22.5% in September 2026.

  3. Altra’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 15.2% to 18.4% in September 2026.

  4. LOWA’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 1.8% to 2.4% in September 2026.

  5. In September 2026, KEEN rose from 8th to 7th among hiking footwear brands worldwide.

  6. In September 2026, Columbia fell from 7th to 8th among hiking footwear brands worldwide.

How are Oboz’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Oboz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oboz

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How the Brand Demand Index is measured

Where does Oboz compete?

Oboz is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hiking footwear brands9th of 101.1%Shown above
Hiking boots5th of 82.9%Show ranking
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