HOKA vs La Sportiva:Which is more popular by branded search?

Name: HOKA vs La Sportiva: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, HOKA had more branded searches than La Sportiva among trail running shoes worldwide. HOKA was estimated to have 4.8M branded searches compared to La Sportiva’s 590, and held a 76.2% Share of Search versus La Sportiva’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among trail running shoes worldwide in August 2026Which is more popular in search, HOKA or La Sportiva?

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Which is more popular in search, HOKA or La Sportiva?

Compare the trail running shoes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HOKA and La Sportiva among trail running shoes worldwide, by month

Month	HOKA	Brooks	Salomon	Inov-8	Altra	La Sportiva
Oct 2025	79%	18.5%	1.7%	0.74%	0.02%	0.01%
Nov 2025	77.6%	19.9%	1.6%	0.84%	0.02%	0.01%
Dec 2025	79.4%	18.4%	1.6%	0.58%	0.02%	0.01%
Jan 2026	76%	21%	2.2%	0.78%	0.02%	0.01%
Feb 2026	76.3%	21.3%	1.8%	0.66%	0.02%	0.01%
Mar 2026	76.2%	21.4%	1.7%	0.66%	0.01%	0.01%
Apr 2026	77%	20.6%	1.7%	0.66%	0.01%	<0.01%
May 2026	75.8%	21.7%	1.9%	0.65%	0.01%	<0.01%
Jun 2026	75.9%	21.3%	2.2%	0.57%	0.02%	0.01%
Jul 2026	74.3%	22.5%	2.5%	0.63%	0.02%	0.01%
Aug 2026	76.2%	21.1%	2.2%	0.53%	0.02%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the HOKA and La Sportiva comparison changed over the last 12 months?

3 findings

HOKA was ahead of La Sportiva in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, HOKA’s estimated Share of Search among trail running shoes worldwide moved from 79% to 76.2%, and its estimated monthly branded searches moved from 4.3M to 4.8M.
Across the 11 months ending August 2026, La Sportiva’s estimated Share of Search among trail running shoes worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches held steady at 590.

How did search popularity change for trail running shoes worldwide in August 2026?

1 change

In August 2026, HOKA gained estimated Share of Search among trail running shoes worldwide, from 74.3% to 76.2%.

How each brand is measured

Brandwave collects information about searches that people make online using HOKA’s and La Sportiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.