Brandwave

Kenetrek vs LOWA:Which is more popular?

In September 2026, Kenetrek had more branded searches than LOWA among hunting boot brands worldwide. Kenetrek had about 9,900 branded searches, while LOWA had 6,600. Kenetrek made up 4.3% of all hunting boot brand searches we track, and LOWA accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about hunting boot brands, Kenetrek appeared in all five answers and LOWA in none.

Among hunting boot brands worldwide in September 2026

Who do people search for more?

Kenetrek, about 50% more searches than LOWA

Kenetrek 9.9K searchesLOWA 6.6K searches

Who does AI mention more?

Kenetrek, mentioned in every answer we collected

Kenetrek in 5 of 5LOWA in 0 of 5

Who does AI recommend more?

Kenetrek, the only one of the two named

Kenetrek first in 5LOWA never named

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Top hunting boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kenetrek appeared in all five answers. LOWA did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kenetrek1st
  2. Crispi2nd
  3. Irish Setter2nd
  4. LaCrosse4th
  5. Meindl–
  6. Grisport–
  7. LOWA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kenetrek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Irish Setter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LaCrosse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crispi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meindl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grisport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LOWA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kenetrek or LOWA more popular in search?

This chart shows how often people search Google for Kenetrek and LOWA by name. Each line represents a brand's share of searches for all seven hunting boot brands we track, month by month, from English-language searches worldwide.

Kenetrek and LOWA among hunting boot brands worldwide, by month

Share of searches by month for Kenetrek, LOWA. The figures are in the table below the chart.

View monthly share of searches table
MonthMeindlCrispiIrish SetterGrisportLaCrosseKenetrekLOWA
Oct 202524.9%20.3%24.9%13.6%11.1%3.3%1.8%
Nov 202520.7%16.9%25.3%11.3%20.7%3.4%1.8%
Dec 202520.1%16.5%24.6%9%24.6%3.3%1.8%
Jan 202630.6%16.7%20.4%13.7%13.7%2.7%2.2%
Feb 202628.6%19.1%23.4%10.5%12.8%3.1%2.5%
Mar 202628.2%18.9%23.1%10.3%12.6%3.1%3.8%
Apr 202627.1%22.2%22.2%12.1%9.9%3.6%3%
May 202628.2%23.1%23.1%10.3%8.4%3.1%3.8%
Jun 202625.5%25.5%20.8%11.4%9.3%3.4%4.2%
Jul 202629.7%19.9%24.3%10.9%7.3%4%4%
Aug 202626%21.3%26%9.5%9.5%4.3%3.5%
Sep 202626.3%21.5%21.5%11.8%11.8%4.3%2.9%

How has the Kenetrek and LOWA comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: LOWA took it in March 2026, Kenetrek took it in April 2026, LOWA took it in May 2026, Kenetrek took it in August 2026.
  • Across the 12 months ending September 2026, Kenetrek’s share of searches among hunting boot brands worldwide moved from 3.3% to 4.3%, and its estimated monthly branded searches held steady at 9.9K.
  • Across the 12 months ending September 2026, LOWA’s share of searches among hunting boot brands worldwide moved from 1.8% to 2.9%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

How did search popularity change for hunting boot brands worldwide in September 2026?

2 changes
  1. In September 2026, LOWA lost share of searches among hunting boot brands worldwide, from 3.5% to 2.9%.

  2. Kenetrek’s share of searches among hunting boot brands worldwide has gained ground for 3 months in a row, from 3.4% to 4.3% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kenetrek’s and LOWA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kenetrek

1 branded search term

  • kenetrek

LOWA

1 branded search term

  • hiking boots lowa

How the Brand Demand Index is measured

Other head-to-heads among hunting boot brands

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