Brandwave

Crispi vs Irish Setter:Which is more popular?

In September 2026, Crispi and Irish Setter were level in searches among hunting boot brands worldwide, with an estimated 49.5K branded searches each, at 21.5% of the total each. When we asked ChatGPT and Google AI Overviews about hunting boot brands, Irish Setter appeared in four of the five answers and Crispi in three. Irish Setter was mentioned before Crispi in three out of five answers.

Among hunting boot brands worldwide in September 2026

Who do people search for more?

Crispi and Irish Setter are searched for about as often as each other.

Crispi 49.5K searchesIrish Setter 49.5K searches

Who does AI mention more?

Irish Setter, mentioned in 4 of 5 answers, Crispi in 3

Irish Setter in 4 of 5Crispi in 3 of 5

Who does AI recommend more?

Irish Setter, named ahead of Crispi in 3 of 5 answers

Irish Setter first in 3Crispi first in 2

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Top hunting boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Irish Setter was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Crispi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Irish Setter was listed before Crispi in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kenetrek1st
  2. Crispi2nd
  3. Irish Setter2nd
  4. LaCrosse4th
  5. Meindl–
  6. Grisport–
  7. LOWA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kenetrek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Irish Setter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LaCrosse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crispi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meindl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grisport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LOWA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Crispi or Irish Setter more popular in search?

This chart shows how often people search Google for Crispi and Irish Setter by name. Each line represents a brand's share of searches for all seven hunting boot brands we track, month by month, from English-language searches worldwide.

Crispi and Irish Setter among hunting boot brands worldwide, by month

Share of searches by month for Crispi, Irish Setter. The figures are in the table below the chart.

View monthly share of searches table
MonthMeindlCrispiIrish SetterGrisportLaCrosseKenetrekLOWA
Oct 202524.9%20.3%24.9%13.6%11.1%3.3%1.8%
Nov 202520.7%16.9%25.3%11.3%20.7%3.4%1.8%
Dec 202520.1%16.5%24.6%9%24.6%3.3%1.8%
Jan 202630.6%16.7%20.4%13.7%13.7%2.7%2.2%
Feb 202628.6%19.1%23.4%10.5%12.8%3.1%2.5%
Mar 202628.2%18.9%23.1%10.3%12.6%3.1%3.8%
Apr 202627.1%22.2%22.2%12.1%9.9%3.6%3%
May 202628.2%23.1%23.1%10.3%8.4%3.1%3.8%
Jun 202625.5%25.5%20.8%11.4%9.3%3.4%4.2%
Jul 202629.7%19.9%24.3%10.9%7.3%4%4%
Aug 202626%21.3%26%9.5%9.5%4.3%3.5%
Sep 202626.3%21.5%21.5%11.8%11.8%4.3%2.9%

How has the Crispi and Irish Setter comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Crispi took it in June 2026, Irish Setter took it in July 2026.
  • Across the 12 months ending September 2026, Crispi’s share of searches among hunting boot brands worldwide moved from 20.3% to 21.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Irish Setter’s share of searches among hunting boot brands worldwide moved from 24.9% to 21.5%, and its estimated monthly branded searches moved from 74K to 49.5K.

How did search popularity change for hunting boot brands worldwide in September 2026?

2 changes
  1. In September 2026, Irish Setter lost share of searches among hunting boot brands worldwide, from 26% to 21.5%.

  2. In September 2026, Crispi rose from 3rd to 2nd among hunting boot brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crispi’s and Irish Setter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crispi

1 branded search term

  • crispi

Irish Setter

1 branded search term

  • irish setter boots

How the Brand Demand Index is measured

Other head-to-heads among hunting boot brands

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