Brandwave

Crispi vs LaCrosse:Which is more popular?

In September 2026, Crispi had more branded searches than LaCrosse among hunting boot brands worldwide. Crispi had about 49,500 branded searches, while LaCrosse had 27,100. Crispi made up 21.5% of all hunting boot brand searches we track, and LaCrosse accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about hunting boot brands, LaCrosse appeared in four of the five answers and Crispi in three. LaCrosse was mentioned before Crispi in three out of five answers.

Among hunting boot brands worldwide in September 2026

Who do people search for more?

Crispi, about 83% more searches than LaCrosse

Crispi 49.5K searchesLaCrosse 27.1K searches

Who does AI mention more?

LaCrosse, mentioned in 4 of 5 answers, Crispi in 3

LaCrosse in 4 of 5Crispi in 3 of 5

Who does AI recommend more?

LaCrosse, named ahead of Crispi in 3 of 5 answers

LaCrosse first in 3Crispi first in 2

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Top hunting boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LaCrosse was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Crispi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LaCrosse was listed before Crispi in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kenetrek1st
  2. Crispi2nd
  3. Irish Setter2nd
  4. LaCrosse4th
  5. Meindl–
  6. Grisport–
  7. LOWA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kenetrek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Irish Setter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LaCrosse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crispi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meindl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grisport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LOWA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Crispi or LaCrosse more popular in search?

This chart shows how often people search Google for Crispi and LaCrosse by name. Each line represents a brand's share of searches for all seven hunting boot brands we track, month by month, from English-language searches worldwide.

Crispi and LaCrosse among hunting boot brands worldwide, by month

Share of searches by month for Crispi, LaCrosse. The figures are in the table below the chart.

View monthly share of searches table
MonthMeindlCrispiIrish SetterGrisportLaCrosseKenetrekLOWA
Oct 202524.9%20.3%24.9%13.6%11.1%3.3%1.8%
Nov 202520.7%16.9%25.3%11.3%20.7%3.4%1.8%
Dec 202520.1%16.5%24.6%9%24.6%3.3%1.8%
Jan 202630.6%16.7%20.4%13.7%13.7%2.7%2.2%
Feb 202628.6%19.1%23.4%10.5%12.8%3.1%2.5%
Mar 202628.2%18.9%23.1%10.3%12.6%3.1%3.8%
Apr 202627.1%22.2%22.2%12.1%9.9%3.6%3%
May 202628.2%23.1%23.1%10.3%8.4%3.1%3.8%
Jun 202625.5%25.5%20.8%11.4%9.3%3.4%4.2%
Jul 202629.7%19.9%24.3%10.9%7.3%4%4%
Aug 202626%21.3%26%9.5%9.5%4.3%3.5%
Sep 202626.3%21.5%21.5%11.8%11.8%4.3%2.9%

How has the Crispi and LaCrosse comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: LaCrosse took it in November 2025, Crispi took it in January 2026.
  • Across the 12 months ending September 2026, Crispi’s share of searches among hunting boot brands worldwide moved from 20.3% to 21.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, LaCrosse’s share of searches among hunting boot brands worldwide moved from 11.1% to 11.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for hunting boot brands worldwide in September 2026?

2 changes
  1. In September 2026, LaCrosse gained share of searches among hunting boot brands worldwide, from 9.5% to 11.8%.

  2. In September 2026, Crispi rose from 3rd to 2nd among hunting boot brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crispi’s and LaCrosse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crispi

1 branded search term

  • crispi

LaCrosse

1 branded search term

  • lacrosse boots

How the Brand Demand Index is measured

Other head-to-heads among hunting boot brands

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