Brandwave

How popular isIrish Setter?

In September 2026, people searched for Irish Setter by name about 49,500 times worldwide, a 33.1% decrease from the previous year. These searches made up 21.5% of all global hunting boot brand searches, placing Irish Setter third out of seven brands. When we asked both ChatGPT and Google AI Overviews about hunting boot brands, Irish Setter appeared in four of the five answers and was the joint second most recommended of the seven.

Search and AI answers in September 2026

Irish Setter is the third most searched of 7 competitors and the joint second most recommended in AI answers.

  1. MeindlShare of searches 26.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CrispiShare of searches 21.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Irish SetterShare of searches 21.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. GrisportShare of searches 11.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LaCrosseShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top hunting boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Irish Setter was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Irish Setter is the joint second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kenetrek1st
  2. Crispi2nd
  3. Irish Setter2nd
  4. LaCrosse4th
  5. Meindl–
  6. Grisport–
  7. LOWA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kenetrek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Irish Setter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LaCrosse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crispi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meindl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grisport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LOWA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hunting boot brands compete with Irish Setter?

Irish Setter against hunting boot brands worldwide, by month

Share of searches by month for Meindl, Crispi, Irish Setter, Grisport, LaCrosse, Kenetrek, LOWA. The figures are in the table below the chart.

View monthly share of searches table
MonthMeindlCrispiIrish SetterGrisportLaCrosseKenetrekLOWA
Oct 202524.9%20.3%24.9%13.6%11.1%3.3%1.8%
Nov 202520.7%16.9%25.3%11.3%20.7%3.4%1.8%
Dec 202520.1%16.5%24.6%9%24.6%3.3%1.8%
Jan 202630.6%16.7%20.4%13.7%13.7%2.7%2.2%
Feb 202628.6%19.1%23.4%10.5%12.8%3.1%2.5%
Mar 202628.2%18.9%23.1%10.3%12.6%3.1%3.8%
Apr 202627.1%22.2%22.2%12.1%9.9%3.6%3%
May 202628.2%23.1%23.1%10.3%8.4%3.1%3.8%
Jun 202625.5%25.5%20.8%11.4%9.3%3.4%4.2%
Jul 202629.7%19.9%24.3%10.9%7.3%4%4%
Aug 202626%21.3%26%9.5%9.5%4.3%3.5%
Sep 202626.3%21.5%21.5%11.8%11.8%4.3%2.9%

  1. 1.Meindl

    26.3%

    Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  2. 2.Crispi

    21.5%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  3. 3.Irish Setter

    21.5%

    Moved from 1st to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -4.5 points.

  4. 4.Grisport

    11.8%

    Held 4th. 27.1K estimated branded searches, +49.7% vs prior month. Share +2.3 points.

  5. 5.LaCrosse

    11.8%

    Held 5th. 27.1K estimated branded searches, +49.7% vs prior month. Share +2.3 points.

  6. 6.Kenetrek

    4.3%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  7. 7.LOWA

    2.9%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare popularity between Irish Setter and its closest rivals

Every comparison with Irish Setter

6 comparisons

How has branded search demand for Irish Setter changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Irish Setter worldwide fell from 74K to 49.5K.
  • Across the 12 months ending September 2026, Irish Setter’s share of searches among hunting boot brands worldwide decreased from 24.9% to 21.5%.
  • Across the 12 months ending September 2026, Irish Setter’s share of searches among hunting boot brands worldwide peaked at 26% in August 2026 and was lowest at 20.4% in January 2026.
  • Across the 12 months ending September 2026, Irish Setter fell from 1st to 3rd among hunting boot brands worldwide.

How did search popularity change for hunting boot brands worldwide in September 2026?

6 changes

  1. In September 2026, Grisport gained share of searches among hunting boot brands worldwide, from 9.5% to 11.8%.

  2. In September 2026, LaCrosse gained share of searches among hunting boot brands worldwide, from 9.5% to 11.8%.

  3. In September 2026, Irish Setter lost share of searches among hunting boot brands worldwide, from 26% to 21.5%.

  4. In September 2026, LOWA lost share of searches among hunting boot brands worldwide, from 3.5% to 2.9%.

  5. Kenetrek’s share of searches among hunting boot brands worldwide has gained ground for 3 months in a row, from 3.4% to 4.3% in September 2026.

  6. In September 2026, Crispi rose from 3rd to 2nd among hunting boot brands worldwide.

How are Irish Setter’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Irish Setter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • irish setter boots

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How the Brand Demand Index is measured

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