Brandwave

Irish Setter vs Kenetrek:Which is more popular?

In September 2026, Irish Setter had more branded searches than Kenetrek among hunting boot brands worldwide. Irish Setter had about 49,500 branded searches, while Kenetrek had 9,900. Irish Setter made up 21.5% of all hunting boot brand searches we track, and Kenetrek accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about hunting boot brands, Kenetrek appeared in all five answers and Irish Setter in four. Kenetrek was mentioned before Irish Setter in every answer.

Among hunting boot brands worldwide in September 2026

Who do people search for more?

Irish Setter, about 5 searches for every 1 for Kenetrek

Irish Setter 49.5K searchesKenetrek 9.9K searches

Who does AI mention more?

Kenetrek, mentioned in every answer we collected

Kenetrek in 5 of 5Irish Setter in 4 of 5

Who does AI recommend more?

Kenetrek, named ahead of Irish Setter in every answer

Kenetrek first in 5Irish Setter never first

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Top hunting boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kenetrek appeared in all five answers. Irish Setter was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kenetrek was listed before Irish Setter in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kenetrek1st
  2. Crispi2nd
  3. Irish Setter2nd
  4. LaCrosse4th
  5. Meindl–
  6. Grisport–
  7. LOWA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kenetrek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Irish Setter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LaCrosse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crispi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meindl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grisport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LOWA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Irish Setter or Kenetrek more popular in search?

This chart shows how often people search Google for Irish Setter and Kenetrek by name. Each line represents a brand's share of searches for all seven hunting boot brands we track, month by month, from English-language searches worldwide.

Irish Setter and Kenetrek among hunting boot brands worldwide, by month

Share of searches by month for Irish Setter, Kenetrek. The figures are in the table below the chart.

View monthly share of searches table
MonthMeindlCrispiIrish SetterGrisportLaCrosseKenetrekLOWA
Oct 202524.9%20.3%24.9%13.6%11.1%3.3%1.8%
Nov 202520.7%16.9%25.3%11.3%20.7%3.4%1.8%
Dec 202520.1%16.5%24.6%9%24.6%3.3%1.8%
Jan 202630.6%16.7%20.4%13.7%13.7%2.7%2.2%
Feb 202628.6%19.1%23.4%10.5%12.8%3.1%2.5%
Mar 202628.2%18.9%23.1%10.3%12.6%3.1%3.8%
Apr 202627.1%22.2%22.2%12.1%9.9%3.6%3%
May 202628.2%23.1%23.1%10.3%8.4%3.1%3.8%
Jun 202625.5%25.5%20.8%11.4%9.3%3.4%4.2%
Jul 202629.7%19.9%24.3%10.9%7.3%4%4%
Aug 202626%21.3%26%9.5%9.5%4.3%3.5%
Sep 202626.3%21.5%21.5%11.8%11.8%4.3%2.9%

How has the Irish Setter and Kenetrek comparison changed over the last 12 months?

3 findings
  • Irish Setter was ahead of Kenetrek in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Irish Setter’s share of searches among hunting boot brands worldwide moved from 24.9% to 21.5%, and its estimated monthly branded searches moved from 74K to 49.5K.
  • Across the 12 months ending September 2026, Kenetrek’s share of searches among hunting boot brands worldwide moved from 3.3% to 4.3%, and its estimated monthly branded searches held steady at 9.9K.

How did search popularity change for hunting boot brands worldwide in September 2026?

2 changes
  1. In September 2026, Irish Setter lost share of searches among hunting boot brands worldwide, from 26% to 21.5%.

  2. Kenetrek’s share of searches among hunting boot brands worldwide has gained ground for 3 months in a row, from 3.4% to 4.3% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Irish Setter’s and Kenetrek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Irish Setter

1 branded search term

  • irish setter boots

Kenetrek

1 branded search term

  • kenetrek

How the Brand Demand Index is measured

Other head-to-heads among hunting boot brands

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