Irish Setter vs LaCrosse:Which is more popular?
In September 2026, Irish Setter had more branded searches than LaCrosse among hunting boot brands worldwide. Irish Setter had about 49,500 branded searches, while LaCrosse had 27,100. Irish Setter made up 21.5% of all hunting boot brand searches we track, and LaCrosse accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about hunting boot brands, Irish Setter and LaCrosse each appeared in four of the five answers. Irish Setter was mentioned before LaCrosse in three out of four answers that named either.
Who do people search for more?
Irish Setter, about 83% more searches than LaCrosse
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Irish Setter, named ahead of LaCrosse in 3 of 4 answers
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Top hunting boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Irish Setter and LaCrosse were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Irish Setter was listed before LaCrosse in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kenetrek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Irish Setter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LaCrosse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crispi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Meindl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grisport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LOWA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hunting boot brands
5 answers
Asked ChatGPT
“Which hunting boot brand should I buy?”
Asked ChatGPT
“What are the best hunting boot brands?”
Asked ChatGPT
“What's the best hunting boot brand for cold wet conditions?”
Searched Google, AI Overview
“best hunting boots”
Searched Google, AI Overview
“waterproof hunting boots”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Irish Setter or LaCrosse more popular in search?
This chart shows how often people search Google for Irish Setter and LaCrosse by name. Each line represents a brand's share of searches for all seven hunting boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Irish Setter, LaCrosse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Meindl | Crispi | Irish Setter | Grisport | LaCrosse | Kenetrek | LOWA |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 20.3% | 24.9% | 13.6% | 11.1% | 3.3% | 1.8% |
| Nov 2025 | 20.7% | 16.9% | 25.3% | 11.3% | 20.7% | 3.4% | 1.8% |
| Dec 2025 | 20.1% | 16.5% | 24.6% | 9% | 24.6% | 3.3% | 1.8% |
| Jan 2026 | 30.6% | 16.7% | 20.4% | 13.7% | 13.7% | 2.7% | 2.2% |
| Feb 2026 | 28.6% | 19.1% | 23.4% | 10.5% | 12.8% | 3.1% | 2.5% |
| Mar 2026 | 28.2% | 18.9% | 23.1% | 10.3% | 12.6% | 3.1% | 3.8% |
| Apr 2026 | 27.1% | 22.2% | 22.2% | 12.1% | 9.9% | 3.6% | 3% |
| May 2026 | 28.2% | 23.1% | 23.1% | 10.3% | 8.4% | 3.1% | 3.8% |
| Jun 2026 | 25.5% | 25.5% | 20.8% | 11.4% | 9.3% | 3.4% | 4.2% |
| Jul 2026 | 29.7% | 19.9% | 24.3% | 10.9% | 7.3% | 4% | 4% |
| Aug 2026 | 26% | 21.3% | 26% | 9.5% | 9.5% | 4.3% | 3.5% |
| Sep 2026 | 26.3% | 21.5% | 21.5% | 11.8% | 11.8% | 4.3% | 2.9% |
How has the Irish Setter and LaCrosse comparison changed over the last 12 months?
3 findings
- Irish Setter was ahead of LaCrosse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irish Setter’s share of searches among hunting boot brands worldwide moved from 24.9% to 21.5%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending September 2026, LaCrosse’s share of searches among hunting boot brands worldwide moved from 11.1% to 11.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for hunting boot brands worldwide in September 2026?
2 changes

In September 2026, LaCrosse gained share of searches among hunting boot brands worldwide, from 9.5% to 11.8%.

In September 2026, Irish Setter lost share of searches among hunting boot brands worldwide, from 26% to 21.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Irish Setter’s and LaCrosse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Irish Setter
1 branded search term
- irish setter boots
LaCrosse
1 branded search term
- lacrosse boots
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