Brandwave

Irish Setter vs LaCrosse:Which is more popular?

In September 2026, Irish Setter had more branded searches than LaCrosse among hunting boot brands worldwide. Irish Setter had about 49,500 branded searches, while LaCrosse had 27,100. Irish Setter made up 21.5% of all hunting boot brand searches we track, and LaCrosse accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about hunting boot brands, Irish Setter and LaCrosse each appeared in four of the five answers. Irish Setter was mentioned before LaCrosse in three out of four answers that named either.

Among hunting boot brands worldwide in September 2026

Who do people search for more?

Irish Setter, about 83% more searches than LaCrosse

Irish Setter 49.5K searchesLaCrosse 27.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Irish Setter in 4 of 5LaCrosse in 4 of 5

Who does AI recommend more?

Irish Setter, named ahead of LaCrosse in 3 of 4 answers

Irish Setter first in 3LaCrosse first in 1

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Top hunting boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Irish Setter and LaCrosse were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Irish Setter was listed before LaCrosse in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kenetrek1st
  2. Crispi2nd
  3. Irish Setter2nd
  4. LaCrosse4th
  5. Meindl–
  6. Grisport–
  7. LOWA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kenetrek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Irish Setter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LaCrosse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crispi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meindl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grisport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LOWA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Irish Setter or LaCrosse more popular in search?

This chart shows how often people search Google for Irish Setter and LaCrosse by name. Each line represents a brand's share of searches for all seven hunting boot brands we track, month by month, from English-language searches worldwide.

Irish Setter and LaCrosse among hunting boot brands worldwide, by month

Share of searches by month for Irish Setter, LaCrosse. The figures are in the table below the chart.

View monthly share of searches table
MonthMeindlCrispiIrish SetterGrisportLaCrosseKenetrekLOWA
Oct 202524.9%20.3%24.9%13.6%11.1%3.3%1.8%
Nov 202520.7%16.9%25.3%11.3%20.7%3.4%1.8%
Dec 202520.1%16.5%24.6%9%24.6%3.3%1.8%
Jan 202630.6%16.7%20.4%13.7%13.7%2.7%2.2%
Feb 202628.6%19.1%23.4%10.5%12.8%3.1%2.5%
Mar 202628.2%18.9%23.1%10.3%12.6%3.1%3.8%
Apr 202627.1%22.2%22.2%12.1%9.9%3.6%3%
May 202628.2%23.1%23.1%10.3%8.4%3.1%3.8%
Jun 202625.5%25.5%20.8%11.4%9.3%3.4%4.2%
Jul 202629.7%19.9%24.3%10.9%7.3%4%4%
Aug 202626%21.3%26%9.5%9.5%4.3%3.5%
Sep 202626.3%21.5%21.5%11.8%11.8%4.3%2.9%

How has the Irish Setter and LaCrosse comparison changed over the last 12 months?

3 findings
  • Irish Setter was ahead of LaCrosse in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Irish Setter’s share of searches among hunting boot brands worldwide moved from 24.9% to 21.5%, and its estimated monthly branded searches moved from 74K to 49.5K.
  • Across the 12 months ending September 2026, LaCrosse’s share of searches among hunting boot brands worldwide moved from 11.1% to 11.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for hunting boot brands worldwide in September 2026?

2 changes
  1. In September 2026, LaCrosse gained share of searches among hunting boot brands worldwide, from 9.5% to 11.8%.

  2. In September 2026, Irish Setter lost share of searches among hunting boot brands worldwide, from 26% to 21.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Irish Setter’s and LaCrosse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Irish Setter

1 branded search term

  • irish setter boots

LaCrosse

1 branded search term

  • lacrosse boots

How the Brand Demand Index is measured

Other head-to-heads among hunting boot brands

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