Irish Setter vs LOWA:Which is more popular?
In September 2026, Irish Setter had more branded searches than LOWA among hunting boot brands worldwide. Irish Setter had about 49,500 branded searches, while LOWA had 6,600. Irish Setter made up 21.5% of all hunting boot brand searches we track, and LOWA accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about hunting boot brands, Irish Setter appeared in four of the five answers and LOWA in none.
Who do people search for more?
Irish Setter, about 8 searches for every 1 for LOWA
Who does AI mention more?
Irish Setter, mentioned in 4 of 5 answers, LOWA in 0
Who does AI recommend more?
Irish Setter, the only one of the two named
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Top hunting boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Irish Setter was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. LOWA did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kenetrek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Irish Setter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LaCrosse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crispi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Meindl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grisport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LOWA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hunting boot brands
5 answers
Asked ChatGPT
“Which hunting boot brand should I buy?”
Asked ChatGPT
“What are the best hunting boot brands?”
Asked ChatGPT
“What's the best hunting boot brand for cold wet conditions?”
Searched Google, AI Overview
“best hunting boots”
Searched Google, AI Overview
“waterproof hunting boots”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Irish Setter or LOWA more popular in search?
This chart shows how often people search Google for Irish Setter and LOWA by name. Each line represents a brand's share of searches for all seven hunting boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Irish Setter, LOWA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Meindl | Crispi | Irish Setter | Grisport | LaCrosse | Kenetrek | LOWA |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 20.3% | 24.9% | 13.6% | 11.1% | 3.3% | 1.8% |
| Nov 2025 | 20.7% | 16.9% | 25.3% | 11.3% | 20.7% | 3.4% | 1.8% |
| Dec 2025 | 20.1% | 16.5% | 24.6% | 9% | 24.6% | 3.3% | 1.8% |
| Jan 2026 | 30.6% | 16.7% | 20.4% | 13.7% | 13.7% | 2.7% | 2.2% |
| Feb 2026 | 28.6% | 19.1% | 23.4% | 10.5% | 12.8% | 3.1% | 2.5% |
| Mar 2026 | 28.2% | 18.9% | 23.1% | 10.3% | 12.6% | 3.1% | 3.8% |
| Apr 2026 | 27.1% | 22.2% | 22.2% | 12.1% | 9.9% | 3.6% | 3% |
| May 2026 | 28.2% | 23.1% | 23.1% | 10.3% | 8.4% | 3.1% | 3.8% |
| Jun 2026 | 25.5% | 25.5% | 20.8% | 11.4% | 9.3% | 3.4% | 4.2% |
| Jul 2026 | 29.7% | 19.9% | 24.3% | 10.9% | 7.3% | 4% | 4% |
| Aug 2026 | 26% | 21.3% | 26% | 9.5% | 9.5% | 4.3% | 3.5% |
| Sep 2026 | 26.3% | 21.5% | 21.5% | 11.8% | 11.8% | 4.3% | 2.9% |
How has the Irish Setter and LOWA comparison changed over the last 12 months?
3 findings
- Irish Setter was ahead of LOWA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irish Setter’s share of searches among hunting boot brands worldwide moved from 24.9% to 21.5%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending September 2026, LOWA’s share of searches among hunting boot brands worldwide moved from 1.8% to 2.9%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for hunting boot brands worldwide in September 2026?
2 changes
In September 2026, Irish Setter lost share of searches among hunting boot brands worldwide, from 26% to 21.5%.
In September 2026, LOWA lost share of searches among hunting boot brands worldwide, from 3.5% to 2.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Irish Setter’s and LOWA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Irish Setter
1 branded search term
- irish setter boots
LOWA
1 branded search term
- hiking boots lowa
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