Altra vs Vivobarefoot:Which is searched more?
In September 2026, Vivobarefoot had more branded searches than Altra among barefoot and minimalist shoe brands worldwide. Vivobarefoot was estimated to have 395K branded searches compared to Altra’s 301K, and held a 37.5% Share of Search versus Altra’s 28.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Altra or Vivobarefoot?
Compare brands specializing in barefoot and minimalist footwear through worldwide branded search demand. The set covers brand-level interest across their footwear ranges. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vivobarefoot, Altra. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivobarefoot | Altra | Xero Shoes | Lems | Be Lenka | Wildling Shoes | Freet |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 25.1% | 14.3% | 7.7% | 8.8% | 2.8% | 0.41% |
| Nov 2025 | 43.3% | 21.3% | 14.7% | 8.8% | 9.3% | 2.4% | 0.33% |
| Dec 2025 | 44.7% | 22.7% | 13% | 10.9% | 6.7% | 1.7% | 0.34% |
| Jan 2026 | 43.5% | 26.7% | 12.5% | 8.5% | 6.4% | 2% | 0.34% |
| Feb 2026 | 42.4% | 25% | 14.3% | 9% | 6.1% | 2.8% | 0.39% |
| Mar 2026 | 42.2% | 26.6% | 12.5% | 7.6% | 6.4% | 4.4% | 0.38% |
| Apr 2026 | 45.8% | 26.3% | 12.5% | 6.2% | 6.3% | 2.4% | 0.43% |
| May 2026 | 43.9% | 25.2% | 14.7% | 7.2% | 6.2% | 2.3% | 0.43% |
| Jun 2026 | 44% | 24.5% | 14.5% | 8.3% | 6% | 2.2% | 0.47% |
| Jul 2026 | 44.3% | 25.4% | 15% | 7.3% | 5.2% | 2.3% | 0.44% |
| Aug 2026 | 39.6% | 28.5% | 13.7% | 8.2% | 7% | 2.6% | 0.45% |
| Sep 2026 | 37.5% | 28.6% | 13.4% | 10.3% | 7.3% | 2.6% | 0.39% |
How has the Altra and Vivobarefoot comparison changed over the last 12 months?
3 findings
- Vivobarefoot was ahead of Altra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Altra’s estimated Share of Search among barefoot and minimalist shoe brands worldwide moved from 25.1% to 28.6%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Vivobarefoot’s estimated Share of Search among barefoot and minimalist shoe brands worldwide moved from 40.9% to 37.5%, and its estimated monthly branded searches moved from 401K to 395K.
How did search popularity change for barefoot and minimalist shoe brands worldwide in September 2026?
2 changes
In September 2026, Vivobarefoot lost estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 39.6% to 37.5%.
Altra’s estimated Share of Search among barefoot and minimalist shoe brands worldwide has gained ground for 3 months in a row, from 24.5% to 28.6% in September 2026.
Other head-to-heads among barefoot and minimalist shoe brands
How each brand is measured
Brandwave collects information about searches that people make online using Altra’s and Vivobarefoot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Altra
1 branded search term
- altra
Vivobarefoot
4 branded search terms
- vivo barefoot
- vivo barefoot shoes
- vivobarefoot
- vivobarefoot shoes
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