Brandwave

How popular isAltra in search?

In September 2026, there were an estimated 301K branded searches for Altra worldwide which is up 22.4% over the last 12 months. Altra holds 28.6% estimated Share of Search among barefoot and minimalist shoe brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vivobarefoot37.5%
  2. Altra28.6%
  3. Xero Shoes13.4%
  4. Lems10.3%
  5. Be Lenka7.3%
  6. Wildling Shoes2.6%
  7. Freet0.39%
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Which barefoot and minimalist shoe brands compete with Altra?

Altra against barefoot and minimalist shoe brands worldwide, by month

Share of Search by month for Vivobarefoot, Altra, Xero Shoes, Lems, Be Lenka, Wildling Shoes. The figures are in the table below the chart.

View monthly share of search table
MonthVivobarefootAltraXero ShoesLemsBe LenkaWildling ShoesFreet
Oct 202540.9%25.1%14.3%7.7%8.8%2.8%0.41%
Nov 202543.3%21.3%14.7%8.8%9.3%2.4%0.33%
Dec 202544.7%22.7%13%10.9%6.7%1.7%0.34%
Jan 202643.5%26.7%12.5%8.5%6.4%2%0.34%
Feb 202642.4%25%14.3%9%6.1%2.8%0.39%
Mar 202642.2%26.6%12.5%7.6%6.4%4.4%0.38%
Apr 202645.8%26.3%12.5%6.2%6.3%2.4%0.43%
May 202643.9%25.2%14.7%7.2%6.2%2.3%0.43%
Jun 202644%24.5%14.5%8.3%6%2.2%0.47%
Jul 202644.3%25.4%15%7.3%5.2%2.3%0.44%
Aug 202639.6%28.5%13.7%8.2%7%2.6%0.45%
Sep 202637.5%28.6%13.4%10.3%7.3%2.6%0.39%

  1. 1.Vivobarefoot

    37.5%

    Held 1st. 395K estimated branded searches, -5.4% vs prior month. Share -2.1 points.

  2. 2.Altra

    28.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Xero Shoes

    13.4%

    Held 3rd. 141K estimated branded searches, -2.1% vs prior month. Share -0.3 points.

  4. 4.Lems

    10.3%

    Held 4th. 109K estimated branded searches, +26.1% vs prior month. Share +2.1 points.

  5. 5.Be Lenka

    7.3%

    Held 5th. 77K estimated branded searches, +4.5% vs prior month. Share +0.3 points.

  6. 6.Wildling Shoes

    2.6%

    Held 6th. 27.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Freet

    0.39%

    Held 7th. 4.1K estimated branded searches, -13.5% vs prior month. Share -0.1 points.

Compare search popularity between Altra and its closest rivals

Every comparison with Altra

How has branded search demand for Altra changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Altra worldwide rose from 246K to 301K.
  • Across the 12 months ending September 2026, Altra’s estimated Share of Search among barefoot and minimalist shoe brands worldwide increased from 25.1% to 28.6%.
  • Across the 12 months ending September 2026, Altra’s estimated Share of Search among barefoot and minimalist shoe brands worldwide peaked at 28.6% in September 2026 and was lowest at 21.3% in November 2025.

How did search popularity change for barefoot and minimalist shoe brands worldwide in September 2026?

  1. In September 2026, Lems gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 8.2% to 10.3%.

  2. In September 2026, Vivobarefoot lost estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 39.6% to 37.5%.

  3. Altra’s estimated Share of Search among barefoot and minimalist shoe brands worldwide has gained ground for 3 months in a row, from 24.5% to 28.6% in September 2026.

  4. Estimated monthly branded searches for Be Lenka worldwide fell 10.5% over 12 measured months, from 86K to 77K in September 2026.

Where does Altra compete?

Altra is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trail running shoes4th of 69.2%Show ranking
Hiking shoe brands2nd of 511%Show ranking
Barefoot and minimalist shoe brands2nd of 728.6%Shown above

How is Altra measured?

Brandwave collects information about searches that people make online using Altra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • altra

Do you work for Altra? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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