How popular isXero Shoes in search?
In September 2026, there were an estimated 141K branded searches for Xero Shoes worldwide which held steady over the last 12 months. Xero Shoes holds 13.4% estimated Share of Search among barefoot and minimalist shoe brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Vivobarefoot37.5%
Altra28.6%
Xero Shoes13.4%
Lems10.3%
Be Lenka7.3%
Wildling Shoes2.6%
Freet0.39%
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Which barefoot and minimalist shoe brands compete with Xero Shoes?
Share of Search by month for Vivobarefoot, Altra, Xero Shoes, Lems, Be Lenka, Wildling Shoes. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivobarefoot | Altra | Xero Shoes | Lems | Be Lenka | Wildling Shoes | Freet |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 25.1% | 14.3% | 7.7% | 8.8% | 2.8% | 0.41% |
| Nov 2025 | 43.3% | 21.3% | 14.7% | 8.8% | 9.3% | 2.4% | 0.33% |
| Dec 2025 | 44.7% | 22.7% | 13% | 10.9% | 6.7% | 1.7% | 0.34% |
| Jan 2026 | 43.5% | 26.7% | 12.5% | 8.5% | 6.4% | 2% | 0.34% |
| Feb 2026 | 42.4% | 25% | 14.3% | 9% | 6.1% | 2.8% | 0.39% |
| Mar 2026 | 42.2% | 26.6% | 12.5% | 7.6% | 6.4% | 4.4% | 0.38% |
| Apr 2026 | 45.8% | 26.3% | 12.5% | 6.2% | 6.3% | 2.4% | 0.43% |
| May 2026 | 43.9% | 25.2% | 14.7% | 7.2% | 6.2% | 2.3% | 0.43% |
| Jun 2026 | 44% | 24.5% | 14.5% | 8.3% | 6% | 2.2% | 0.47% |
| Jul 2026 | 44.3% | 25.4% | 15% | 7.3% | 5.2% | 2.3% | 0.44% |
| Aug 2026 | 39.6% | 28.5% | 13.7% | 8.2% | 7% | 2.6% | 0.45% |
| Sep 2026 | 37.5% | 28.6% | 13.4% | 10.3% | 7.3% | 2.6% | 0.39% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.5% | 395K | -5.4% | -2.1 points | |
| 2, held 2nd | 28.6% | 301K | 0% | 0 points | |
| 3, held 3rd | 13.4% | 141K | -2.1% | -0.3 points | |
| 4, held 4th | 10.3% | 109K | +26.1% | +2.1 points | |
| 5, held 5th | 7.3% | 77K | +4.5% | +0.3 points | |
| 6, held 6th | 2.6% | 27.5K | 0% | 0 points | |
| 7, held 7th | 0.39% | 4.1K | -13.5% | -0.1 points |
37.5%
Held 1st. 395K estimated branded searches, -5.4% vs prior month. Share -2.1 points.
2.
Altra28.6%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.
13.4%
Held 3rd. 141K estimated branded searches, -2.1% vs prior month. Share -0.3 points.
4.
Lems10.3%
Held 4th. 109K estimated branded searches, +26.1% vs prior month. Share +2.1 points.
5.
Be Lenka7.3%
Held 5th. 77K estimated branded searches, +4.5% vs prior month. Share +0.3 points.
2.6%
Held 6th. 27.5K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Freet0.39%
Held 7th. 4.1K estimated branded searches, -13.5% vs prior month. Share -0.1 points.
Compare search popularity between Xero Shoes and its closest rivals
Every comparison with Xero Shoes
6 comparisons
How has branded search demand for Xero Shoes changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Xero Shoes worldwide held steady, from 140K to 141K.
- Across the 12 months ending September 2026, Xero Shoes’ estimated Share of Search among barefoot and minimalist shoe brands worldwide decreased from 14.3% to 13.4%.
- Across the 12 months ending September 2026, Xero Shoes’ estimated Share of Search among barefoot and minimalist shoe brands worldwide peaked at 15% in July 2026 and was lowest at 12.5% in January 2026.
How did search popularity change for barefoot and minimalist shoe brands worldwide in September 2026?
4 changes
In September 2026, Lems gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 8.2% to 10.3%.
In September 2026, Vivobarefoot lost estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 39.6% to 37.5%.
Altra’s estimated Share of Search among barefoot and minimalist shoe brands worldwide has gained ground for 3 months in a row, from 24.5% to 28.6% in September 2026.
Estimated monthly branded searches for Be Lenka worldwide fell 10.5% over 12 measured months, from 86K to 77K in September 2026.
How is Xero Shoes measured?
Brandwave collects information about searches that people make online using Xero Shoes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- xero barefoot shoes
- xero sandals
- xero shoes
- xeroshoes
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Is Xero Shoes your brand?
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