Lems vs Xero Shoes:Which is more popular by branded search?
In August 2026, Xero Shoes had more branded searches than Lems among barefoot and minimalist shoe brands worldwide. Xero Shoes was estimated to have 144K branded searches compared to Lems’ 86.1K, and held a 19.1% Share of Search versus Lems’ 11.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Lems or Xero Shoes?
Compare brands specializing in barefoot and minimalist footwear through worldwide branded search demand. The set covers brand-level interest across their footwear ranges. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xero Shoes, Lems. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivobarefoot | Xero Shoes | Lems | Be Lenka | Wildling Shoes | Freet |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 19.1% | 10.3% | 11.7% | 3.7% | 0.55% |
| Nov 2025 | 55% | 18.7% | 11.1% | 11.8% | 3% | 0.42% |
| Dec 2025 | 57.8% | 16.8% | 14.1% | 8.7% | 2.2% | 0.44% |
| Jan 2026 | 59.4% | 17% | 11.6% | 8.8% | 2.7% | 0.46% |
| Feb 2026 | 56.6% | 19% | 12% | 8.2% | 3.7% | 0.52% |
| Mar 2026 | 57.4% | 17% | 10.3% | 8.7% | 6% | 0.52% |
| Apr 2026 | 62.2% | 17% | 8.4% | 8.6% | 3.3% | 0.58% |
| May 2026 | 58.7% | 19.7% | 9.6% | 8.3% | 3.1% | 0.57% |
| Jun 2026 | 59.2% | 19.6% | 9.4% | 8.1% | 3% | 0.64% |
| Jul 2026 | 59.4% | 20.2% | 9.8% | 7% | 3.1% | 0.59% |
| Aug 2026 | 55.4% | 19.1% | 11.4% | 9.8% | 3.6% | 0.63% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lems and Xero Shoes comparison changed over the last 12 months?
3 findings
- Xero Shoes was ahead of Lems in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lems’ estimated Share of Search among barefoot and minimalist shoe brands worldwide moved from 10.3% to 11.4%, and its estimated monthly branded searches moved from 75.3K to 86.1K.
- Across the 11 months ending August 2026, Xero Shoes’ estimated Share of Search among barefoot and minimalist shoe brands worldwide held steady at 19.1%, and its estimated monthly branded searches moved from 140K to 144K.
How did search popularity change for barefoot and minimalist shoe brands worldwide in August 2026?
2 changes
In August 2026, Lems gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 9.8% to 11.4%.
In August 2026, Xero Shoes lost estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 20.2% to 19.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Lems’ and Xero Shoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lems
4 branded search terms
- lems boots
- lems footwear
- lems shoes
- lemsshoes
Xero Shoes
4 branded search terms
- xero barefoot shoes
- xero sandals
- xero shoes
- xeroshoes
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