How popular isXero Shoes in search?
In August 2026, there were an estimated 144K branded searches for Xero Shoes worldwide which held steady over the last 11 months. Xero Shoes holds 19.1% estimated Share of Search among barefoot and minimalist shoe brands worldwide and is ranked 2nd of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Vivobarefoot55.4%
Xero Shoes19.1%
Lems11.4%
Be Lenka9.8%
Wildling Shoes3.6%
Freet0.63%
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Which barefoot and minimalist shoe brands compete with Xero Shoes?
Share of Search by month for Vivobarefoot, Xero Shoes, Lems, Be Lenka, Wildling Shoes. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivobarefoot | Xero Shoes | Lems | Be Lenka | Wildling Shoes | Freet |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 19.1% | 10.3% | 11.7% | 3.7% | 0.55% |
| Nov 2025 | 55% | 18.7% | 11.1% | 11.8% | 3% | 0.42% |
| Dec 2025 | 57.8% | 16.8% | 14.1% | 8.7% | 2.2% | 0.44% |
| Jan 2026 | 59.4% | 17% | 11.6% | 8.8% | 2.7% | 0.46% |
| Feb 2026 | 56.6% | 19% | 12% | 8.2% | 3.7% | 0.52% |
| Mar 2026 | 57.4% | 17% | 10.3% | 8.7% | 6% | 0.52% |
| Apr 2026 | 62.2% | 17% | 8.4% | 8.6% | 3.3% | 0.58% |
| May 2026 | 58.7% | 19.7% | 9.6% | 8.3% | 3.1% | 0.57% |
| Jun 2026 | 59.2% | 19.6% | 9.4% | 8.1% | 3% | 0.64% |
| Jul 2026 | 59.4% | 20.2% | 9.8% | 7% | 3.1% | 0.59% |
| Aug 2026 | 55.4% | 19.1% | 11.4% | 9.8% | 3.6% | 0.63% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.4% | 418K | -2.6% | -4 points | |
| 2, held 2nd | 19.1% | 144K | -1% | -1.1 points | |
| 3, held 3rd | 11.4% | 86.1K | +22.3% | +1.7 points | |
| 4, held 4th | 9.8% | 73.7K | +46.5% | +2.8 points | |
| 5, held 5th | 3.6% | 27.5K | +22.1% | +0.5 points | |
| 6, held 6th | 0.63% | 4.7K | +11.8% | 0 points |
55.4%
held 1st · 418K estimated branded searches · -2.6% vs prior month · -4 points
19.1%
held 2nd · 144K estimated branded searches · -1% vs prior month · -1.1 points
3.
Lems11.4%
held 3rd · 86.1K estimated branded searches · +22.3% vs prior month · +1.7 points
4.
Be Lenka9.8%
held 4th · 73.7K estimated branded searches · +46.5% vs prior month · +2.8 points
3.6%
held 5th · 27.5K estimated branded searches · +22.1% vs prior month · +0.5 points
6.
Freet0.63%
held 6th · 4.7K estimated branded searches · +11.8% vs prior month · 0 points
Compare search popularity between Xero Shoes and its closest rivals
How has branded search demand for Xero Shoes changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Xero Shoes worldwide held steady, from 140K to 144K.
- Across the 11 months ending August 2026, Xero Shoes’ estimated Share of Search among barefoot and minimalist shoe brands worldwide peaked at 20.2% in July 2026 and was lowest at 16.8% in December 2025.
How did search popularity change for barefoot and minimalist shoe brands worldwide in August 2026?
6 changes
In August 2026, Be Lenka gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 7% to 9.8%.
In August 2026, Lems gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 9.8% to 11.4%.
In August 2026, Wildling Shoes gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 3.1% to 3.6%.
In August 2026, Vivobarefoot lost estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 59.4% to 55.4%.
In August 2026, Xero Shoes lost estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 20.2% to 19.1%.
Estimated monthly branded searches for Freet worldwide rose 17% over 11 measured months, from 4K to 4.7K in August 2026.
How is Xero Shoes measured?
Brandwave collects information about searches that people make online using Xero Shoes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- xero barefoot shoes
- xero sandals
- xero shoes
- xeroshoes
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Is Xero Shoes your brand?
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