Brandwave

How popular isBe Lenka in search?

In September 2026, there were an estimated 77K branded searches for Be Lenka worldwide which is down 10.5% over the last 12 months. Be Lenka holds 7.3% estimated Share of Search among barefoot and minimalist shoe brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vivobarefoot37.5%
  2. Altra28.6%
  3. Xero Shoes13.4%
  4. Lems10.3%
  5. Be Lenka7.3%
  6. Wildling Shoes2.6%
  7. Freet0.39%
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Which barefoot and minimalist shoe brands compete with Be Lenka?

Be Lenka against barefoot and minimalist shoe brands worldwide, by month

Share of Search by month for Vivobarefoot, Altra, Xero Shoes, Lems, Be Lenka, Wildling Shoes. The figures are in the table below the chart.

View monthly share of search table
MonthVivobarefootAltraXero ShoesLemsBe LenkaWildling ShoesFreet
Oct 202540.9%25.1%14.3%7.7%8.8%2.8%0.41%
Nov 202543.3%21.3%14.7%8.8%9.3%2.4%0.33%
Dec 202544.7%22.7%13%10.9%6.7%1.7%0.34%
Jan 202643.5%26.7%12.5%8.5%6.4%2%0.34%
Feb 202642.4%25%14.3%9%6.1%2.8%0.39%
Mar 202642.2%26.6%12.5%7.6%6.4%4.4%0.38%
Apr 202645.8%26.3%12.5%6.2%6.3%2.4%0.43%
May 202643.9%25.2%14.7%7.2%6.2%2.3%0.43%
Jun 202644%24.5%14.5%8.3%6%2.2%0.47%
Jul 202644.3%25.4%15%7.3%5.2%2.3%0.44%
Aug 202639.6%28.5%13.7%8.2%7%2.6%0.45%
Sep 202637.5%28.6%13.4%10.3%7.3%2.6%0.39%

  1. 1.Vivobarefoot

    37.5%

    Held 1st. 395K estimated branded searches, -5.4% vs prior month. Share -2.1 points.

  2. 2.Altra

    28.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Xero Shoes

    13.4%

    Held 3rd. 141K estimated branded searches, -2.1% vs prior month. Share -0.3 points.

  4. 4.Lems

    10.3%

    Held 4th. 109K estimated branded searches, +26.1% vs prior month. Share +2.1 points.

  5. 5.Be Lenka

    7.3%

    Held 5th. 77K estimated branded searches, +4.5% vs prior month. Share +0.3 points.

  6. 6.Wildling Shoes

    2.6%

    Held 6th. 27.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Freet

    0.39%

    Held 7th. 4.1K estimated branded searches, -13.5% vs prior month. Share -0.1 points.

Compare search popularity between Be Lenka and its closest rivals

Every comparison with Be Lenka

How has branded search demand for Be Lenka changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Be Lenka worldwide fell from 86K to 77K.
  • Across the 12 months ending September 2026, Be Lenka’s estimated Share of Search among barefoot and minimalist shoe brands worldwide decreased from 8.8% to 7.3%.
  • Across the 12 months ending September 2026, Be Lenka’s estimated Share of Search among barefoot and minimalist shoe brands worldwide peaked at 9.3% in November 2025 and was lowest at 5.2% in July 2026.
  • Across the 12 months ending September 2026, Be Lenka fell from 4th to 5th among barefoot and minimalist shoe brands worldwide.

How did search popularity change for barefoot and minimalist shoe brands worldwide in September 2026?

  1. In September 2026, Lems gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 8.2% to 10.3%.

  2. In September 2026, Vivobarefoot lost estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 39.6% to 37.5%.

  3. Altra’s estimated Share of Search among barefoot and minimalist shoe brands worldwide has gained ground for 3 months in a row, from 24.5% to 28.6% in September 2026.

  4. Estimated monthly branded searches for Be Lenka worldwide fell 10.5% over 12 measured months, from 86K to 77K in September 2026.

How is Be Lenka measured?

Brandwave collects information about searches that people make online using Be Lenka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • be lenka
  • be lenka barefoot
  • be lenka shoes
  • belenka

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