How popular isBurton in search?
In September 2026, there were an estimated 95.8K branded searches for Burton worldwide which is down 24.7% over the last 12 months. Burton holds 5.8% estimated Share of Search among base layer brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ariat40.4%
Carhartt27%
Columbia14.8%
Castelli6.6%
Burton5.8%
First Lite5.4%
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Which base layer brands compete with Burton?
Share of Search by month for Ariat, Carhartt, Columbia, Castelli, Burton, First Lite. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariat | Carhartt | Columbia | Castelli | Burton | First Lite |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 36.4% | 16.2% | 6% | 5.6% | 6% |
| Nov 2025 | 26.1% | 39.2% | 19.7% | 3.5% | 6.2% | 5.3% |
| Dec 2025 | 26.6% | 39.9% | 18.5% | 2.9% | 9.1% | 2.9% |
| Jan 2026 | 26.6% | 32.5% | 18.4% | 5.3% | 14.8% | 2.4% |
| Feb 2026 | 30.6% | 25% | 16.7% | 7.5% | 17.3% | 2.8% |
| Mar 2026 | 45.2% | 20.2% | 14.8% | 9.1% | 8% | 2.7% |
| Apr 2026 | 50.5% | 15.1% | 15.1% | 12.4% | 3.9% | 3% |
| May 2026 | 52.6% | 12.9% | 14.4% | 12.9% | 3.4% | 3.9% |
| Jun 2026 | 54.8% | 13.4% | 13.9% | 11% | 3.5% | 3.3% |
| Jul 2026 | 49% | 14.7% | 15.3% | 12% | 4.6% | 4.4% |
| Aug 2026 | 45.5% | 16.6% | 14.2% | 11.1% | 5.2% | 7.4% |
| Sep 2026 | 40.4% | 27% | 14.8% | 6.6% | 5.8% | 5.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.4% | 673K | 0% | -5 points | |
| 2, held 2nd | 27% | 450K | +82.9% | +10.4 points | |
| 3, held 3rd | 14.8% | 246K | +17% | +0.6 points | |
| 4, held 4th | 6.6% | 110K | -33.3% | -4.5 points | |
| 5, moved from 6th to 5th | 5.8% | 95.8K | +25.2% | +0.6 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.4% | 90.5K | -17.7% | -2 pointsmoved from 5th to 6th |
1.
Ariat40.4%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -5 points.
2.
Carhartt27%
Held 2nd. 450K estimated branded searches, +82.9% vs prior month. Share +10.4 points.
3.
Columbia14.8%
Held 3rd. 246K estimated branded searches, +17% vs prior month. Share +0.6 points.
4.
Castelli6.6%
Held 4th. 110K estimated branded searches, -33.3% vs prior month. Share -4.5 points.
5.
Burton5.8%
Moved from 6th to 5th. 95.8K estimated branded searches, +25.2% vs prior month. Share +0.6 points.
5.4%
Moved from 5th to 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.
Compare search popularity between Burton and its closest rivals
Every comparison with Burton
25 comparisons
- Ariat vs Burton
- Atomic vs Burton
- Burton vs Carhartt
- Burton vs Helly Hansen
- Burton vs K2
- Burton vs Ride
- Burton vs Vans
- Burton vs Columbia
- Burton vs Volcom
- Burton vs GNU
- Burton vs Salomon
- Burton vs Nitro
- Burton vs Castelli
- Burton vs Capita
- Burton vs First Lite
- Burton vs Rossignol
- Burton vs Salomon Ski
- Burton vs Hyperlite
- Burton vs ThirtyTwo
- Burton vs Ronix
- Burton vs Lib Tech
- Burton vs Völkl
- Burton vs Liquid Force
- Burton vs Slingshot
- Burton vs Roxy
How has branded search demand for Burton changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Burton worldwide fell from 127K to 95.8K.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among base layer brands worldwide peaked at 17.3% in February 2026 and was lowest at 3.4% in May 2026.
- Across the 12 months ending September 2026, Burton rose from 6th to 5th among base layer brands worldwide.
How did search popularity change for base layer brands worldwide in September 2026?
6 changes
In September 2026, Burton overtook First Lite to rank 5th among base layer brands worldwide, with 5.8% estimated Share of Search.
In September 2026, Carhartt gained estimated Share of Search among base layer brands worldwide, from 16.6% to 27%.
In September 2026, Columbia gained estimated Share of Search among base layer brands worldwide, from 14.2% to 14.8%.
In September 2026, Ariat lost estimated Share of Search among base layer brands worldwide, from 45.5% to 40.4%.
In September 2026, Castelli lost estimated Share of Search among base layer brands worldwide, from 11.1% to 6.6%.
In September 2026, First Lite lost estimated Share of Search among base layer brands worldwide, from 7.4% to 5.4%.
Where does Burton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Snowboard boots | 5th of 6 | 1.5% | Show ranking |
| Base layer brands | 5th of 6 | 5.8% | Shown above |
| Ski and snowboard brands | 2nd of 7 | 10% | Show ranking |
| Snowboard brands | 3rd of 5 | 11.2% | Show ranking |
| Snow pants brands | 3rd of 4 | 11.3% | Show ranking |
| Bindings brands | 1st of 5 | 66.8% | Show ranking |
How is Burton measured?
Brandwave collects information about searches that people make online using Burton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- burton binding
- burton boot
- burton jacket
- burton ski
- burton snow
- burton snowboard boot
- burton snowboard boots
Do you work for Burton? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Burton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.