Burton vs Castelli:Which is searched more?
In September 2026, Castelli had more branded searches than Burton among base layer brands worldwide. Castelli was estimated to have 110K branded searches compared to Burton’s 12.1K, and held a 7% Share of Search versus Burton’s 0.77%. These are worldwide searches for English-language branded terms.
Follow Burton vs Castelli and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Burton or Castelli?
Compare the base layer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Castelli, Burton. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariat | Carhartt | Columbia | Castelli | First Lite | Burton |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 38.2% | 17% | 6.3% | 6.3% | 1% |
| Nov 2025 | 27.6% | 41.4% | 20.7% | 3.7% | 5.5% | 1.1% |
| Dec 2025 | 28.8% | 43.1% | 20% | 3.2% | 3.2% | 1.7% |
| Jan 2026 | 30.3% | 37.1% | 21% | 6.1% | 2.7% | 2.7% |
| Feb 2026 | 36.2% | 29.7% | 19.8% | 8.9% | 3.3% | 2.2% |
| Mar 2026 | 48.7% | 21.8% | 15.9% | 9.8% | 2.9% | 0.88% |
| Apr 2026 | 52.4% | 15.6% | 15.6% | 12.8% | 3.2% | 0.42% |
| May 2026 | 54.2% | 13.3% | 14.8% | 13.3% | 4% | 0.35% |
| Jun 2026 | 56.6% | 13.9% | 14.3% | 11.4% | 3.4% | 0.37% |
| Jul 2026 | 51.1% | 15.3% | 15.9% | 12.6% | 4.6% | 0.5% |
| Aug 2026 | 47.7% | 17.4% | 14.8% | 11.7% | 7.8% | 0.57% |
| Sep 2026 | 42.6% | 28.5% | 15.5% | 7% | 5.7% | 0.77% |
How has the Burton and Castelli comparison changed over the last 12 months?
3 findings
- Castelli was ahead of Burton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among base layer brands worldwide moved from 1% to 0.77%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
- Across the 12 months ending September 2026, Castelli’s estimated Share of Search among base layer brands worldwide moved from 6.3% to 7%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for base layer brands worldwide in September 2026?
2 changes
In September 2026, Castelli lost estimated Share of Search among base layer brands worldwide, from 11.7% to 7%.
Estimated monthly branded searches for Burton worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.
Other head-to-heads among base layer brands
How each brand is measured
Brandwave collects information about searches that people make online using Burton’s and Castelli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.