Brandwave

Jones Snowboards vs Rossignol:Which is more popular?

In October 2026, Rossignol had more branded searches than Jones Snowboards among ski and snowboard brands worldwide. Rossignol had about 135,000 branded searches, while Jones Snowboards had 27,100. Rossignol made up 25.6% of all ski and snowboard brand searches we track, and Jones Snowboards accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Jones Snowboards and Rossignol each appeared in four of the five answers. Rossignol was mentioned before Jones Snowboards in four out of five answers.

Among ski and snowboard brands worldwide in October 2026

Who do people search for more?

Rossignol, about 5 searches for every 1 for Jones Snowboards

Rossignol 135K searchesJones Snowboards 27.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Jones Snowboards in 4 of 5Rossignol in 4 of 5

Who does AI recommend more?

Rossignol, named ahead of Jones Snowboards in 4 of 5 answers

Rossignol first in 4Jones Snowboards first in 1

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Top ski and snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jones Snowboards and Rossignol were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rossignol was listed before Jones Snowboards in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon Ski1st
  2. Rossignol2nd
  3. Burton3rd
  4. Atomic4th
  5. Blizzard5th
  6. Jones Snowboards6th
  7. Völkl7th
  8. Capita8th
  9. Lib Tech9th
  10. Union Binding Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rossignol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Völkl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blizzard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lib Tech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Union Binding Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ski and snowboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jones Snowboards or Rossignol more popular in search?

This chart shows how often people search Google for Jones Snowboards and Rossignol by name. Each line represents a brand's share of searches for all ten ski and snowboard brands we track, month by month, from English-language searches worldwide.

Jones Snowboards and Rossignol among ski and snowboard brands worldwide, by month

Share of searches by month for Rossignol, Jones Snowboards. The figures are in the table below the chart.

View monthly share of searches table
MonthRossignolBurtonCapitaAtomicJones SnowboardsSalomon SkiBlizzardUnion Binding CompanyLib TechVölkl
Nov 202526.9%25.9%12%9.7%5.4%5.4%3.6%4.4%3%3.6%
Dec 202521.8%30.2%9.8%11.7%4.4%6.6%4.4%4.4%2.4%4.4%
Jan 202625.9%26.3%9.5%12.2%5.2%6.4%4.3%3.5%2.3%4.3%
Feb 202621.5%27.2%11.8%12.3%5.3%6.5%4.3%2.9%2.9%5.3%
Mar 202625.7%18.6%17.1%9.5%6.3%6.3%5.1%3.5%2.8%5.1%
Apr 202631.9%15.1%26.3%6.5%4.3%4.3%3.5%2.4%2.9%2.9%
May 202639.1%15.4%26.3%4.2%2.9%3.5%1.9%1.9%2.9%1.9%
Jun 202631%18.2%31%4.2%3.4%3.4%1.8%1.8%3.4%1.8%
Jul 202626.7%18.8%32.6%5.2%3.6%3.6%1.9%2.4%2.9%2.4%
Aug 202622.9%23.6%22.9%6.9%5.6%4.6%3.1%3.7%3.7%3.1%
Sep 202621.8%22.6%21.8%8%5.4%5.4%3.6%4.4%3.6%3.6%
Oct 202625.6%22.2%17.2%9.4%5.1%5.1%4.2%4.2%3.4%3.4%

How has branded search for Jones Snowboards and Rossignol changed worldwide over the last 12 months?

3 findings

How did search popularity change for ski and snowboard brands worldwide in October 2026?

2 changes

  1. In October 2026, Rossignol overtook Burton and Capita to become the leader among ski and snowboard brands worldwide, with 25.6% of the searches.

  2. Estimated monthly branded searches for Jones Snowboards worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in October 2026.

How are Jones Snowboards’ and Rossignol’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jones Snowboards’ and Rossignol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jones Snowboards

1 branded search term

  • jones snowboards

Rossignol

1 branded search term

  • rossignol

How the Brand Demand Index is measured

Other head-to-heads among ski and snowboard brands

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