Brandwave

Burton vs Jones Snowboards:Which is more popular?

In October 2026, Burton had more branded searches than Jones Snowboards among ski and snowboard brands worldwide. Burton had about 117,000 branded searches, while Jones Snowboards had 27,100. Burton made up 22.2% of all ski and snowboard brand searches we track, and Jones Snowboards accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Jones Snowboards appeared in four of the five answers and Burton in three. Burton was mentioned before Jones Snowboards in three out of four answers that named either.

Among ski and snowboard brands worldwide in October 2026

Who do people search for more?

Burton, about 4 searches for every 1 for Jones Snowboards

Burton 117K searchesJones Snowboards 27.1K searches

Who does AI mention more?

Jones Snowboards, mentioned in 4 of 5 answers, Burton in 3

Jones Snowboards in 4 of 5Burton in 3 of 5

Who does AI recommend more?

Burton, named ahead of Jones Snowboards in 3 of 4 answers

Burton first in 3Jones Snowboards first in 1

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Top ski and snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jones Snowboards was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Burton was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Burton was listed before Jones Snowboards in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon Ski1st
  2. Rossignol2nd
  3. Burton3rd
  4. Atomic4th
  5. Blizzard5th
  6. Jones Snowboards6th
  7. Völkl7th
  8. Capita8th
  9. Lib Tech9th
  10. Union Binding Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rossignol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Völkl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blizzard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lib Tech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Union Binding Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ski and snowboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Burton or Jones Snowboards more popular in search?

This chart shows how often people search Google for Burton and Jones Snowboards by name. Each line represents a brand's share of searches for all ten ski and snowboard brands we track, month by month, from English-language searches worldwide.

Burton and Jones Snowboards among ski and snowboard brands worldwide, by month

Share of searches by month for Burton, Jones Snowboards. The figures are in the table below the chart.

View monthly share of searches table
MonthRossignolBurtonCapitaAtomicJones SnowboardsSalomon SkiBlizzardUnion Binding CompanyLib TechVölkl
Nov 202526.9%25.9%12%9.7%5.4%5.4%3.6%4.4%3%3.6%
Dec 202521.8%30.2%9.8%11.7%4.4%6.6%4.4%4.4%2.4%4.4%
Jan 202625.9%26.3%9.5%12.2%5.2%6.4%4.3%3.5%2.3%4.3%
Feb 202621.5%27.2%11.8%12.3%5.3%6.5%4.3%2.9%2.9%5.3%
Mar 202625.7%18.6%17.1%9.5%6.3%6.3%5.1%3.5%2.8%5.1%
Apr 202631.9%15.1%26.3%6.5%4.3%4.3%3.5%2.4%2.9%2.9%
May 202639.1%15.4%26.3%4.2%2.9%3.5%1.9%1.9%2.9%1.9%
Jun 202631%18.2%31%4.2%3.4%3.4%1.8%1.8%3.4%1.8%
Jul 202626.7%18.8%32.6%5.2%3.6%3.6%1.9%2.4%2.9%2.4%
Aug 202622.9%23.6%22.9%6.9%5.6%4.6%3.1%3.7%3.7%3.1%
Sep 202621.8%22.6%21.8%8%5.4%5.4%3.6%4.4%3.6%3.6%
Oct 202625.6%22.2%17.2%9.4%5.1%5.1%4.2%4.2%3.4%3.4%

How has branded search for Burton and Jones Snowboards changed worldwide over the last 12 months?

3 findings

How did search popularity change for ski and snowboard brands worldwide in October 2026?

3 changes

  1. In October 2026, Rossignol overtook Burton and Capita to become the leader among ski and snowboard brands worldwide, with 25.6% of the searches.

  2. Estimated monthly branded searches for Burton worldwide fell 50.6% over 12 measured months, from 237K to 117K in October 2026.

  3. Estimated monthly branded searches for Jones Snowboards worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in October 2026.

How are Burton’s and Jones Snowboards’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Burton’s and Jones Snowboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burton

6 branded search terms

  • burton boot
  • burton jacket
  • burton ski
  • burton snow
  • burton snowboard boot
  • burton snowboard boots

Jones Snowboards

1 branded search term

  • jones snowboards

How the Brand Demand Index is measured

Other head-to-heads among ski and snowboard brands

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