Union Binding Company vs Völkl:Which is more popular?
In October 2026, Union Binding Company had more branded searches than Völkl among ski and snowboard brands worldwide. Union Binding Company had about 22,200 branded searches, while Völkl had 18,100. Union Binding Company made up 4.2% of all ski and snowboard brand searches we track, and Völkl accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Völkl appeared in three of the five answers and Union Binding Company in none.
Who do people search for more?
Union Binding Company, about 23% more searches than Völkl
Who does AI mention more?
Völkl, mentioned in 3 of 5 answers, Union Binding Company in 0
Who does AI recommend more?
Völkl, the only one of the two named
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Top ski and snowboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Völkl was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Union Binding Company did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Salomon Ski1st
Rossignol2nd
Burton3rd
Atomic4th- Blizzard5th
Jones Snowboards6th- Völkl7th
Capita8th
Lib Tech9th- Union Binding Company–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rossignol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Völkl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Capita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blizzard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lib Tech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Union Binding Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ski and snowboard brands
5 answers
Asked ChatGPT
“Which ski or snowboard brand should I buy?”
Asked ChatGPT
“What are the best ski and snowboard brands?”
Asked ChatGPT
“What's the best ski or snowboard brand for mountain sports?”
Searched Google, AI Overview
“best ski brands”
Searched Google, AI Overview
“best snowboard brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Union Binding Company or Völkl more popular in search?
This chart shows how often people search Google for Union Binding Company and Völkl by name. Each line represents a brand's share of searches for all ten ski and snowboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Union Binding Company, Völkl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rossignol | Burton | Capita | Atomic | Jones Snowboards | Salomon Ski | Blizzard | Union Binding Company | Lib Tech | Völkl |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 26.9% | 25.9% | 12% | 9.7% | 5.4% | 5.4% | 3.6% | 4.4% | 3% | 3.6% |
| Dec 2025 | 21.8% | 30.2% | 9.8% | 11.7% | 4.4% | 6.6% | 4.4% | 4.4% | 2.4% | 4.4% |
| Jan 2026 | 25.9% | 26.3% | 9.5% | 12.2% | 5.2% | 6.4% | 4.3% | 3.5% | 2.3% | 4.3% |
| Feb 2026 | 21.5% | 27.2% | 11.8% | 12.3% | 5.3% | 6.5% | 4.3% | 2.9% | 2.9% | 5.3% |
| Mar 2026 | 25.7% | 18.6% | 17.1% | 9.5% | 6.3% | 6.3% | 5.1% | 3.5% | 2.8% | 5.1% |
| Apr 2026 | 31.9% | 15.1% | 26.3% | 6.5% | 4.3% | 4.3% | 3.5% | 2.4% | 2.9% | 2.9% |
| May 2026 | 39.1% | 15.4% | 26.3% | 4.2% | 2.9% | 3.5% | 1.9% | 1.9% | 2.9% | 1.9% |
| Jun 2026 | 31% | 18.2% | 31% | 4.2% | 3.4% | 3.4% | 1.8% | 1.8% | 3.4% | 1.8% |
| Jul 2026 | 26.7% | 18.8% | 32.6% | 5.2% | 3.6% | 3.6% | 1.9% | 2.4% | 2.9% | 2.4% |
| Aug 2026 | 22.9% | 23.6% | 22.9% | 6.9% | 5.6% | 4.6% | 3.1% | 3.7% | 3.7% | 3.1% |
| Sep 2026 | 21.8% | 22.6% | 21.8% | 8% | 5.4% | 5.4% | 3.6% | 4.4% | 3.6% | 3.6% |
| Oct 2026 | 25.6% | 22.2% | 17.2% | 9.4% | 5.1% | 5.1% | 4.2% | 4.2% | 3.4% | 3.4% |
How has branded search for Union Binding Company and Völkl changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Völkl took it in January 2026, Union Binding Company took it in August 2026.
- Across the 12 months ending October 2026, Union Binding Company’s share of searches among ski and snowboard brands worldwide moved from 4.4% to 4.2%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
- Across the 12 months ending October 2026, Völkl’s share of searches among ski and snowboard brands worldwide moved from 3.6% to 3.4%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
How did search popularity change for ski and snowboard brands worldwide in October 2026?
3 changes
In October 2026, Blizzard overtook Union Binding Company to rank 7th among ski and snowboard brands worldwide, with 4.2% of the searches.
Estimated monthly branded searches for Völkl worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in October 2026.
Estimated monthly branded searches for Union Binding Company worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in October 2026.
How are Union Binding Company’s and Völkl’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Union Binding Company’s and Völkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Union Binding Company
1 branded search term
- union bindings
Völkl
1 branded search term
- volkl skis
Other head-to-heads among ski and snowboard brands
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