Brandwave

Lib Tech vs Union Binding Company:Which is more popular?

In October 2026, Union Binding Company had more branded searches than Lib Tech among ski and snowboard brands worldwide. Union Binding Company had about 22,200 branded searches, while Lib Tech had 18,100. Union Binding Company made up 4.2% of all ski and snowboard brand searches we track, and Lib Tech accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Lib Tech appeared in two of the five answers and Union Binding Company in none.

Among ski and snowboard brands worldwide in October 2026

Who do people search for more?

Union Binding Company, about 23% more searches than Lib Tech

Union Binding Company 22.2K searchesLib Tech 18.1K searches

Who does AI mention more?

Lib Tech, mentioned in 2 of 5 answers, Union Binding Company in 0

Lib Tech in 2 of 5Union Binding Company in 0 of 5

Who does AI recommend more?

Lib Tech, the only one of the two named

Lib Tech first in 2Union Binding Company never named

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Top ski and snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lib Tech was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Union Binding Company did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon Ski1st
  2. Rossignol2nd
  3. Burton3rd
  4. Atomic4th
  5. Blizzard5th
  6. Jones Snowboards6th
  7. Völkl7th
  8. Capita8th
  9. Lib Tech9th
  10. Union Binding Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rossignol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Völkl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blizzard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lib Tech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Union Binding Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ski and snowboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lib Tech or Union Binding Company more popular in search?

This chart shows how often people search Google for Lib Tech and Union Binding Company by name. Each line represents a brand's share of searches for all ten ski and snowboard brands we track, month by month, from English-language searches worldwide.

Lib Tech and Union Binding Company among ski and snowboard brands worldwide, by month

Share of searches by month for Union Binding Company, Lib Tech. The figures are in the table below the chart.

View monthly share of searches table
MonthRossignolBurtonCapitaAtomicJones SnowboardsSalomon SkiBlizzardUnion Binding CompanyLib TechVölkl
Nov 202526.9%25.9%12%9.7%5.4%5.4%3.6%4.4%3%3.6%
Dec 202521.8%30.2%9.8%11.7%4.4%6.6%4.4%4.4%2.4%4.4%
Jan 202625.9%26.3%9.5%12.2%5.2%6.4%4.3%3.5%2.3%4.3%
Feb 202621.5%27.2%11.8%12.3%5.3%6.5%4.3%2.9%2.9%5.3%
Mar 202625.7%18.6%17.1%9.5%6.3%6.3%5.1%3.5%2.8%5.1%
Apr 202631.9%15.1%26.3%6.5%4.3%4.3%3.5%2.4%2.9%2.9%
May 202639.1%15.4%26.3%4.2%2.9%3.5%1.9%1.9%2.9%1.9%
Jun 202631%18.2%31%4.2%3.4%3.4%1.8%1.8%3.4%1.8%
Jul 202626.7%18.8%32.6%5.2%3.6%3.6%1.9%2.4%2.9%2.4%
Aug 202622.9%23.6%22.9%6.9%5.6%4.6%3.1%3.7%3.7%3.1%
Sep 202621.8%22.6%21.8%8%5.4%5.4%3.6%4.4%3.6%3.6%
Oct 202625.6%22.2%17.2%9.4%5.1%5.1%4.2%4.2%3.4%3.4%

How has branded search for Lib Tech and Union Binding Company changed worldwide over the last 12 months?

3 findings

How did search popularity change for ski and snowboard brands worldwide in October 2026?

3 changes

  1. In October 2026, Blizzard overtook Union Binding Company to rank 7th among ski and snowboard brands worldwide, with 4.2% of the searches.

  2. Estimated monthly branded searches for Union Binding Company worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in October 2026.

  3. Estimated monthly branded searches for Lib Tech worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in October 2026.

How are Lib Tech’s and Union Binding Company’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lib Tech’s and Union Binding Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lib Tech

1 branded search term

  • lib tech

Union Binding Company

1 branded search term

  • union bindings

How the Brand Demand Index is measured

Other head-to-heads among ski and snowboard brands

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