How popular isAtomic in search?
In September 2026, there were an estimated 44.6K branded searches for Atomic worldwide which is down 33.4% over the last 12 months. Atomic holds 7.4% estimated Share of Search among boot bag brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which boot bag brands compete with Atomic?
Share of Search by month for Thule, Lange, Dakine, Atomic, Ogio. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Lange | Dakine | Atomic | Ogio |
|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 32.2% | 7.5% | 9.9% | 5% |
| Nov 2025 | 41.3% | 35.4% | 6.8% | 12.9% | 3.7% |
| Dec 2025 | 41.1% | 32% | 6.8% | 16.3% | 3.7% |
| Jan 2026 | 45% | 24.2% | 7.4% | 20.1% | 3.3% |
| Feb 2026 | 38.8% | 24.8% | 7.8% | 24.4% | 4.3% |
| Mar 2026 | 51% | 24.9% | 8.4% | 11.1% | 4.6% |
| Apr 2026 | 56.7% | 26.3% | 7.6% | 4.3% | 5.1% |
| May 2026 | 63.1% | 23.5% | 6.9% | 1.8% | 4.6% |
| Jun 2026 | 61.2% | 22.9% | 8.2% | 2.1% | 5.5% |
| Jul 2026 | 62.8% | 23.4% | 6.9% | 2.2% | 4.6% |
| Aug 2026 | 55.7% | 25.7% | 9.2% | 4.5% | 5% |
| Sep 2026 | 50.8% | 28.9% | 8.3% | 7.4% | 4.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.8% | 301K | -18.2% | -5 points | |
| 2, held 2nd | 28.9% | 172K | +1.3% | +3.3 points | |
| 3, held 3rd | 8.3% | 49.5K | -18.2% | -0.8 points | |
| 4, moved from 5th to 4th | 7.4% | 43.9K | +49.3% | +2.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.6% | 27.1K | -18.1% | -0.4 pointsmoved from 4th to 5th |
1.
Thule50.8%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -5 points.
2.
Lange28.9%
Held 2nd. 172K estimated branded searches, +1.3% vs prior month. Share +3.3 points.
3.
Dakine8.3%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
4.
Atomic7.4%
Moved from 5th to 4th. 43.9K estimated branded searches, +49.3% vs prior month. Share +2.9 points.
5.
Ogio4.6%
Moved from 4th to 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
Compare search popularity between Atomic and its closest rivals
How has branded search demand for Atomic changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Atomic worldwide fell from 67K to 44.6K.
- Across the 12 months ending September 2026, Atomic’s estimated Share of Search among boot bag brands worldwide decreased from 9.9% to 7.4%.
- Across the 12 months ending September 2026, Atomic’s estimated Share of Search among boot bag brands worldwide peaked at 24.4% in February 2026 and was lowest at 1.8% in May 2026.
- Across the 12 months ending September 2026, Atomic fell from 3rd to 4th among boot bag brands worldwide.
How did search popularity change for boot bag brands worldwide in September 2026?
5 changes
In September 2026, Atomic overtook Ogio to rank 4th among boot bag brands worldwide, with 7.4% estimated Share of Search.
In September 2026, Lange gained estimated Share of Search among boot bag brands worldwide, from 25.7% to 28.9%.
In September 2026, Thule lost estimated Share of Search among boot bag brands worldwide, from 55.7% to 50.8%.
In September 2026, Dakine lost estimated Share of Search among boot bag brands worldwide, from 9.2% to 8.3%.
Estimated monthly branded searches for Ogio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Atomic compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ski and snowboard brands | 4th of 7 | 4.5% | Show ranking |
| Ski brands | 4th of 5 | 5% | Show ranking |
| Boot bag brands | 4th of 5 | 7.4% | Shown above |
| Ski boots | 3rd of 6 | 9.5% | Show ranking |
How is Atomic measured?
Brandwave collects information about searches that people make online using Atomic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- atomic boot
- atomic ski
- atomic ski boot
- atomic snowboard
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Is Atomic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.