Brandwave

How popular isKulkea?

In September 2026, people searched for Kulkea by name about 390 times worldwide, an 18.8% decrease from the previous year. These searches made up 0.07% of all global boot bag brand searches, placing Kulkea sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about boot bag brands, Kulkea appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Kulkea is the sixth most searched of 6 competitors and the third most recommended in AI answers.

  1. ThuleShare of searches 51.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. LangeShare of searches 29.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DakineShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. AtomicShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. KulkeaShare of searches 0.07%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top boot bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kulkea was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kulkea is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thule1st
  2. Dakine1st
  3. Kulkea3rd
  4. Lange–
  5. Atomic–
  6. Ogio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dakine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kulkea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lange0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atomic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ogio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boot bag brands

5 answers

  • Asked ChatGPT

    “Which boot bag brand should I buy?”

    1. 1Thule
    2. 2Dakine
    3. 3Kulkea

  • Asked ChatGPT

    “What are the best boot bag brands?”

    1. 1Dakine
    2. 2Thule
    3. 3Kulkea

  • Asked ChatGPT

    “What's the best boot bag brand for ski boots?”

    1. 1Thule
    2. 2Dakine
    3. 3Kulkea

  • Searched Google, AI Overview

    “ski boot bag”

    1. 1Dakine
    2. 2Thule
    3. 3Kulkea

  • Searched Google, AI Overview

    “boot bag for travel”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which boot bag brands compete with Kulkea?

    Kulkea against boot bag brands worldwide, by month

    Share of searches by month for Thule, Lange, Dakine, Atomic, Ogio, Kulkea. The figures are in the table below the chart.

    View monthly share of searches table
    MonthThuleLangeDakineAtomicOgioKulkea
    Oct 202546%32.5%7.6%8.8%5.1%0.07%
    Nov 202541.8%35.9%6.9%11.6%3.8%0.08%
    Dec 202542%32.7%6.9%14.6%3.8%0.1%
    Jan 202646.5%25%7.6%17.4%3.4%0.1%
    Feb 202640.2%25.6%8.1%21.6%4.4%0.12%
    Mar 202651.6%25.2%8.5%9.9%4.6%0.1%
    Apr 202656.9%26.4%7.7%3.9%5.1%0.07%
    May 202663.2%23.6%6.9%1.6%4.6%0.04%
    Jun 202661.3%23%8.3%1.9%5.5%0.04%
    Jul 202663%23.5%6.9%2%4.6%0.04%
    Aug 202656%25.8%9.2%3.9%5%0.05%
    Sep 202651.2%29.2%8.4%6.5%4.6%0.07%

    1. 1.Thule

      51.2%

      Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -4.8 points.

    2. 2.Lange

      29.2%

      Held 2nd. 172K estimated branded searches, +1.3% vs prior month. Share +3.4 points.

    3. 3.Dakine

      8.4%

      Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

    4. 4.Atomic

      6.5%

      Moved from 5th to 4th. 38.5K estimated branded searches, +49.2% vs prior month. Share +2.6 points.

    5. 5.Ogio

      4.6%

      Moved from 4th to 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

    6. 6.Kulkea

      0.07%

      Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

    Compare popularity between Kulkea and its closest rivals

    Every comparison with Kulkea

    5 comparisons

    How has branded search demand for Kulkea changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Kulkea worldwide fell from 480 to 390.
    • Across the 12 months ending September 2026, Kulkea’s share of searches among boot bag brands worldwide held steady at 0.07%.

    How did search popularity change for boot bag brands worldwide in September 2026?

    6 changes

    1. In September 2026, Atomic overtook Ogio to rank 4th among boot bag brands worldwide, with 6.5% of the searches.

    2. In September 2026, Lange gained share of searches among boot bag brands worldwide, from 25.8% to 29.2%.

    3. In September 2026, Thule lost share of searches among boot bag brands worldwide, from 56% to 51.2%.

    4. In September 2026, Dakine lost share of searches among boot bag brands worldwide, from 9.2% to 8.4%.

    5. Estimated monthly branded searches for Kulkea worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

    6. Estimated monthly branded searches for Ogio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

    How are Kulkea’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Kulkea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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