How popular isDakine in search?
In September 2026, there were an estimated 49.5K branded searches for Dakine worldwide which held steady over the last 12 months. Dakine holds 8.3% estimated Share of Search among boot bag brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which boot bag brands compete with Dakine?
Share of Search by month for Thule, Lange, Dakine, Atomic, Ogio. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Lange | Dakine | Atomic | Ogio |
|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 32.2% | 7.5% | 9.9% | 5% |
| Nov 2025 | 41.3% | 35.4% | 6.8% | 12.9% | 3.7% |
| Dec 2025 | 41.1% | 32% | 6.8% | 16.3% | 3.7% |
| Jan 2026 | 45% | 24.2% | 7.4% | 20.1% | 3.3% |
| Feb 2026 | 38.8% | 24.8% | 7.8% | 24.4% | 4.3% |
| Mar 2026 | 51% | 24.9% | 8.4% | 11.1% | 4.6% |
| Apr 2026 | 56.7% | 26.3% | 7.6% | 4.3% | 5.1% |
| May 2026 | 63.1% | 23.5% | 6.9% | 1.8% | 4.6% |
| Jun 2026 | 61.2% | 22.9% | 8.2% | 2.1% | 5.5% |
| Jul 2026 | 62.8% | 23.4% | 6.9% | 2.2% | 4.6% |
| Aug 2026 | 55.7% | 25.7% | 9.2% | 4.5% | 5% |
| Sep 2026 | 50.8% | 28.9% | 8.3% | 7.4% | 4.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.8% | 301K | -18.2% | -5 points | |
| 2, held 2nd | 28.9% | 172K | +1.3% | +3.3 points | |
| 3, held 3rd | 8.3% | 49.5K | -18.2% | -0.8 points | |
| 4, moved from 5th to 4th | 7.4% | 43.9K | +49.3% | +2.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.6% | 27.1K | -18.1% | -0.4 pointsmoved from 4th to 5th |
1.
Thule50.8%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -5 points.
2.
Lange28.9%
Held 2nd. 172K estimated branded searches, +1.3% vs prior month. Share +3.3 points.
3.
Dakine8.3%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
4.
Atomic7.4%
Moved from 5th to 4th. 43.9K estimated branded searches, +49.3% vs prior month. Share +2.9 points.
5.
Ogio4.6%
Moved from 4th to 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
Compare search popularity between Dakine and its closest rivals
How has branded search demand for Dakine changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dakine worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Dakine’s estimated Share of Search among boot bag brands worldwide increased from 7.5% to 8.3%.
- Across the 12 months ending September 2026, Dakine’s estimated Share of Search among boot bag brands worldwide peaked at 9.2% in August 2026 and was lowest at 6.8% in December 2025.
- Across the 12 months ending September 2026, Dakine rose from 4th to 3rd among boot bag brands worldwide.
How did search popularity change for boot bag brands worldwide in September 2026?
5 changes
In September 2026, Atomic overtook Ogio to rank 4th among boot bag brands worldwide, with 7.4% estimated Share of Search.
In September 2026, Lange gained estimated Share of Search among boot bag brands worldwide, from 25.7% to 28.9%.
In September 2026, Thule lost estimated Share of Search among boot bag brands worldwide, from 55.7% to 50.8%.
In September 2026, Dakine lost estimated Share of Search among boot bag brands worldwide, from 9.2% to 8.3%.
Estimated monthly branded searches for Ogio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Dakine compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MTB gloves brands | 3rd of 6 | 7.7% | Show ranking |
| Boot bag brands | 3rd of 5 | 8.3% | Shown above |
| Surfboard leash brands | 2nd of 6 | 9.4% | Show ranking |
| Surfboard bag brands | 2nd of 4 | 9.5% | Show ranking |
| Board bag brands | 2nd of 3 | 9.8% | Show ranking |
| Bike tailgate pad brands | 2nd of 3 | 14.1% | Show ranking |
How is Dakine measured?
Brandwave collects information about searches that people make online using Dakine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dakine
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Is Dakine your brand?
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