Dakine vs FCS:Which is more popular by branded search?
In August 2026, FCS had more branded searches than Dakine among surfboard leash brands worldwide. FCS was estimated to have 450K branded searches compared to Dakine’s 60.5K, and held an 84.4% Share of Search versus Dakine’s 11.3%. These are worldwide searches for English-language branded terms.
Follow Dakine vs FCS and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Dakine or FCS?
Compare the surfboard leash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FCS, Dakine. The figures are in the table below the chart.
View monthly share of search table
| Month | FCS | Dakine | Pro-Lite | Creatures of Leisure | Sunova | O&E |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.9% | 6.6% | 2.4% | 0.48% | 0.59% | — |
| Nov 2025 | 90.7% | 6.7% | 1.6% | 0.49% | 0.49% | — |
| Dec 2025 | 92% | 5.6% | 1.7% | 0.4% | 0.33% | — |
| Jan 2026 | 89.2% | 8% | 2% | 0.48% | 0.39% | — |
| Feb 2026 | 87.1% | 9.6% | 2.3% | 0.57% | 0.46% | — |
| Mar 2026 | 86.9% | 9.6% | 2.3% | 0.7% | 0.46% | — |
| Apr 2026 | 89.9% | 6.6% | 2.4% | 0.59% | 0.48% | — |
| May 2026 | 88.4% | 8% | 2.4% | 0.71% | 0.58% | — |
| Jun 2026 | 83.7% | 11.3% | 3.4% | 1% | 0.66% | — |
| Jul 2026 | 83.6% | 11.2% | 3.4% | 1% | 0.82% | — |
| Aug 2026 | 84.4% | 11.3% | 2.8% | 0.83% | 0.68% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Dakine and FCS comparison changed over the last 12 months?
3 findings
- FCS was ahead of Dakine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dakine’s estimated Share of Search among surfboard leash brands worldwide moved from 6.6% to 11.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, FCS’s estimated Share of Search among surfboard leash brands worldwide moved from 89.9% to 84.4%, and its estimated monthly branded searches moved from 673K to 450K.
How did search popularity change for surfboard leash brands worldwide in August 2026?
2 changes
In August 2026, FCS gained estimated Share of Search among surfboard leash brands worldwide, from 83.6% to 84.4%.
Estimated monthly branded searches for Dakine worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dakine’s and FCS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.