How popular isFCS in search?
In August 2026, there were an estimated 450K branded searches for FCS worldwide which is down 33.1% over the last 11 months. FCS holds 84.4% estimated Share of Search among surfboard leash brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- FCS84.4%
- Dakine11.3%
- Pro-Lite2.8%
- Creatures of Leisure0.83%
- Sunova0.68%
- O&E—
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Which surfboard leash brands compete with FCS?
Share of Search by month for FCS, Dakine, Pro-Lite. The figures are in the table below the chart.
View monthly share of search table
| Month | FCS | Dakine | Pro-Lite | Creatures of Leisure | Sunova | O&E |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.9% | 6.6% | 2.4% | 0.48% | 0.59% | — |
| Nov 2025 | 90.7% | 6.7% | 1.6% | 0.49% | 0.49% | — |
| Dec 2025 | 92% | 5.6% | 1.7% | 0.4% | 0.33% | — |
| Jan 2026 | 89.2% | 8% | 2% | 0.48% | 0.39% | — |
| Feb 2026 | 87.1% | 9.6% | 2.3% | 0.57% | 0.46% | — |
| Mar 2026 | 86.9% | 9.6% | 2.3% | 0.7% | 0.46% | — |
| Apr 2026 | 89.9% | 6.6% | 2.4% | 0.59% | 0.48% | — |
| May 2026 | 88.4% | 8% | 2.4% | 0.71% | 0.58% | — |
| Jun 2026 | 83.7% | 11.3% | 3.4% | 1% | 0.66% | — |
| Jul 2026 | 83.6% | 11.2% | 3.4% | 1% | 0.82% | — |
| Aug 2026 | 84.4% | 11.3% | 2.8% | 0.83% | 0.68% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.4% | 450K | +22.3% | +0.8 points | |
| 2, held 2nd | 11.3% | 60.5K | +22.2% | +0.1 points | |
| 3, held 3rd | 2.8% | 14.8K | 0% | -0.6 points | |
| 4, held 4th | 0.83% | 4.4K | 0% | -0.2 points | |
| 5, held 5th | 0.68% | 3.6K | 0% | -0.1 points | |
| —, not measured this month | — | — | — | — |
1.FCS
84.4%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
2.Dakine
11.3%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
3.Pro-Lite
2.8%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.
0.83%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.Sunova
0.68%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
—.O&E
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between FCS and its closest rivals
How has branded search demand for FCS changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for FCS worldwide fell from 673K to 450K.
- Across the 11 months ending August 2026, FCS’s estimated Share of Search among surfboard leash brands worldwide decreased from 89.9% to 84.4%.
- Across the 11 months ending August 2026, FCS’s estimated Share of Search among surfboard leash brands worldwide peaked at 92% in December 2025 and was lowest at 83.6% in July 2026.
How did search popularity change for surfboard leash brands worldwide in August 2026?
5 changes
In August 2026, FCS gained estimated Share of Search among surfboard leash brands worldwide, from 83.6% to 84.4%.
In August 2026, Pro-Lite lost estimated Share of Search among surfboard leash brands worldwide, from 3.4% to 2.8%.
Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.
Estimated monthly branded searches for Dakine worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.
Estimated monthly branded searches for Sunova worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
Where does FCS compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Surf fin brands | 2nd of 6 | 28.7% | Show ranking |
| Surfboard leash brands | 1st of 6 | 84.4% | Shown above |
How is FCS measured?
Brandwave collects information about searches that people make online using FCS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fcs
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Is FCS your brand?
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