Brandwave

How popular isFCS in search?

In September 2026, there were an estimated 450K branded searches for FCS worldwide which is down 33.1% over the last 12 months. FCS holds 86.2% estimated Share of Search among surfboard bag brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. FCS86.2%
  2. Dakine9.5%
  3. Pro-Lite3.5%
  4. Creatures of Leisure0.84%
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Which surfboard bag brands compete with FCS?

FCS against surfboard bag brands worldwide, by month

Share of Search by month for FCS, Dakine, Pro-Lite. The figures are in the table below the chart.

View monthly share of search table
MonthFCSDakinePro-LiteCreatures of Leisure
Oct 202590.4%6.7%2.4%0.48%
Nov 202591.2%6.7%1.6%0.49%
Dec 202592.3%5.6%1.7%0.41%
Jan 202689.5%8%2%0.48%
Feb 202687.5%9.6%2.4%0.57%
Mar 202687.3%9.6%2.4%0.7%
Apr 202690.3%6.6%2.4%0.59%
May 202688.9%8%2.4%0.71%
Jun 202684.3%11.3%3.4%1%
Jul 202684.3%11.3%3.4%1%
Aug 202685%11.4%2.8%0.83%
Sep 202686.2%9.5%3.5%0.84%

  1. 1.FCS

    86.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Dakine

    9.5%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  3. 3.Pro-Lite

    3.5%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  4. 4.Creatures of Leisure

    0.84%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between FCS and its closest rivals

Every comparison with FCS

How has branded search demand for FCS changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for FCS worldwide fell from 673K to 450K.
  • Across the 12 months ending September 2026, FCS’s estimated Share of Search among surfboard bag brands worldwide decreased from 90.4% to 86.2%.
  • Across the 12 months ending September 2026, FCS’s estimated Share of Search among surfboard bag brands worldwide peaked at 92.3% in December 2025 and was lowest at 84.3% in June 2026.

How did search popularity change for surfboard bag brands worldwide in September 2026?

  1. In September 2026, FCS gained estimated Share of Search among surfboard bag brands worldwide, from 85% to 86.2%.

  2. In September 2026, Pro-Lite gained estimated Share of Search among surfboard bag brands worldwide, from 2.8% to 3.5%.

  3. In September 2026, Dakine lost estimated Share of Search among surfboard bag brands worldwide, from 11.4% to 9.5%.

  4. Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

Where does FCS compete?

FCS is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Surf fin brands1st of 679.6%Show ranking
Surfboard leash brands1st of 685.6%Show ranking
Surfboard bag brands1st of 486.2%Shown above
Board bag brands1st of 389.3%Show ranking

How is FCS measured?

Brandwave collects information about searches that people make online using FCS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fcs

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How the Brand Demand Index is measured

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