Brandwave

Surfboard bag brands:Which are searched most?

In September 2026, FCS was the most searched among surfboard bag brands worldwide, with an estimated 450K branded searches and 86.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. FCS86.2%
  2. Dakine9.5%
  3. Pro-Lite3.5%
  4. Creatures of Leisure0.84%

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Share of SearchLeaderboard

Compare the surfboard bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among surfboard bag brands worldwide, by month

Share of Search by month for FCS, Dakine, Pro-Lite. The figures are in the table below the chart.

View monthly share of search table
MonthFCSDakinePro-LiteCreatures of Leisure
Oct 202590.4%6.7%2.4%0.48%
Nov 202591.2%6.7%1.6%0.49%
Dec 202592.3%5.6%1.7%0.41%
Jan 202689.5%8%2%0.48%
Feb 202687.5%9.6%2.4%0.57%
Mar 202687.3%9.6%2.4%0.7%
Apr 202690.3%6.6%2.4%0.59%
May 202688.9%8%2.4%0.71%
Jun 202684.3%11.3%3.4%1%
Jul 202684.3%11.3%3.4%1%
Aug 202685%11.4%2.8%0.83%
Sep 202686.2%9.5%3.5%0.84%

This month’s ranking, September 2026

  1. 1.FCS

    86.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Dakine

    9.5%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  3. 3.Pro-Lite

    3.5%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  4. Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among surfboard bag brands worldwide?

In September 2026, FCS was the most searched among surfboard bag brands worldwide, with an estimated 450K branded searches and 86.2% estimated Share of Search within this set. Dakine is in 2nd place, 76.7 percentage points behind at 9.5% Share of Search.

Global surfboard bag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
FCS90.4% → 86.2%92.3%Dec 202584.3%Jun 20261st
Dakine6.7% → 9.5%11.4%Aug 20265.6%Dec 20252nd
Pro-Lite2.4% → 3.5%3.5%Sep 20261.6%Nov 20253rd
Creatures of Leisure0.48% → 0.84%1%Jun 20260.41%Dec 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, FCS’s estimated Share of Search among surfboard bag brands worldwide decreased from 90.4% to 86.2%.
  • Across the 12 months ending September 2026, Dakine’s estimated Share of Search among surfboard bag brands worldwide increased from 6.7% to 9.5%.
  • Across the 12 months ending September 2026, Pro-Lite’s estimated Share of Search among surfboard bag brands worldwide increased from 2.4% to 3.5%.
  • Across the 12 months ending September 2026, FCS’s estimated Share of Search among surfboard bag brands worldwide peaked at 92.3% in December 2025 and was lowest at 84.3% in June 2026.
  • Across the 12 months ending September 2026, Dakine’s estimated Share of Search among surfboard bag brands worldwide peaked at 11.4% in August 2026 and was lowest at 5.6% in December 2025.
  • Across the 12 months ending September 2026, Pro-Lite’s estimated Share of Search among surfboard bag brands worldwide peaked at 3.5% in September 2026 and was lowest at 1.6% in November 2025.
  • Across the 12 months ending September 2026, Creatures of Leisure held steady: its estimated Share of Search among surfboard bag brands worldwide moved less than 0.5 percentage points.

How did search popularity change for surfboard bag brands worldwide in September 2026?

  1. In September 2026, FCS gained estimated Share of Search among surfboard bag brands worldwide, from 85% to 86.2%.

  2. In September 2026, Pro-Lite gained estimated Share of Search among surfboard bag brands worldwide, from 2.8% to 3.5%.

  3. In September 2026, Dakine lost estimated Share of Search among surfboard bag brands worldwide, from 11.4% to 9.5%.

  4. Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

How the Brand Demand Index is measured

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