How popular isCreatures of Leisure in search?
In September 2026, there were an estimated 4.4K branded searches for Creatures of Leisure worldwide which is up 22.2% over the last 12 months. Creatures of Leisure holds 0.84% estimated Share of Search among surfboard bag brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which surfboard bag brands compete with Creatures of Leisure?
Share of Search by month for FCS, Dakine, Pro-Lite, Creatures of Leisure. The figures are in the table below the chart.
View monthly share of search table
| Month | FCS | Dakine | Pro-Lite | Creatures of Leisure |
|---|---|---|---|---|
| Oct 2025 | 90.4% | 6.7% | 2.4% | 0.48% |
| Nov 2025 | 91.2% | 6.7% | 1.6% | 0.49% |
| Dec 2025 | 92.3% | 5.6% | 1.7% | 0.41% |
| Jan 2026 | 89.5% | 8% | 2% | 0.48% |
| Feb 2026 | 87.5% | 9.6% | 2.4% | 0.57% |
| Mar 2026 | 87.3% | 9.6% | 2.4% | 0.7% |
| Apr 2026 | 90.3% | 6.6% | 2.4% | 0.59% |
| May 2026 | 88.9% | 8% | 2.4% | 0.71% |
| Jun 2026 | 84.3% | 11.3% | 3.4% | 1% |
| Jul 2026 | 84.3% | 11.3% | 3.4% | 1% |
| Aug 2026 | 85% | 11.4% | 2.8% | 0.83% |
| Sep 2026 | 86.2% | 9.5% | 3.5% | 0.84% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.2% | 450K | 0% | +1.3 points | |
| 2, held 2nd | 9.5% | 49.5K | -18.2% | -1.9 points | |
| 3, held 3rd | 3.5% | 18.1K | +22.3% | +0.7 points | |
| 4, held 4th | 0.84% | 4.4K | 0% | 0 points |
1.
FCS86.2%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
Dakine9.5%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
3.
Pro-Lite3.5%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
0.84%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Creatures of Leisure and its closest rivals
Every comparison with Creatures of Leisure
4 comparisons
How has branded search demand for Creatures of Leisure changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Creatures of Leisure worldwide rose from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Creatures of Leisure’s estimated Share of Search among surfboard bag brands worldwide held steady, from 0.48% to 0.84%.
How did search popularity change for surfboard bag brands worldwide in September 2026?
4 changes
In September 2026, FCS gained estimated Share of Search among surfboard bag brands worldwide, from 85% to 86.2%.
In September 2026, Pro-Lite gained estimated Share of Search among surfboard bag brands worldwide, from 2.8% to 3.5%.
In September 2026, Dakine lost estimated Share of Search among surfboard bag brands worldwide, from 11.4% to 9.5%.
Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
Where does Creatures of Leisure compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Surfboard leash brands | 4th of 6 | 0.84% | Show ranking |
| Surfboard bag brands | 4th of 4 | 0.84% | Shown above |
| Board bag brands | 3rd of 3 | 0.87% | Show ranking |
How is Creatures of Leisure measured?
Brandwave collects information about searches that people make online using Creatures of Leisure’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- creatures of leisure
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