How popular isO&E in search?
O&E has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
FCS84.4%
Dakine11.3%
Pro-Lite2.8%- Creatures of Leisure0.83%
Sunova0.68%- O&E—
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Which surfboard leash brands compete with O&E?
Share of Search by month for FCS, Dakine, Pro-Lite, O&E. The figures are in the table below the chart.
View monthly share of search table
| Month | FCS | Dakine | Pro-Lite | Creatures of Leisure | Sunova | O&E |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.9% | 6.6% | 2.4% | 0.48% | 0.59% | — |
| Nov 2025 | 90.7% | 6.7% | 1.6% | 0.49% | 0.49% | — |
| Dec 2025 | 92% | 5.6% | 1.7% | 0.4% | 0.33% | — |
| Jan 2026 | 89.2% | 8% | 2% | 0.48% | 0.39% | — |
| Feb 2026 | 87.1% | 9.6% | 2.3% | 0.57% | 0.46% | — |
| Mar 2026 | 86.9% | 9.6% | 2.3% | 0.7% | 0.46% | — |
| Apr 2026 | 89.9% | 6.6% | 2.4% | 0.59% | 0.48% | — |
| May 2026 | 88.4% | 8% | 2.4% | 0.71% | 0.58% | — |
| Jun 2026 | 83.7% | 11.3% | 3.4% | 1% | 0.66% | — |
| Jul 2026 | 83.6% | 11.2% | 3.4% | 1% | 0.82% | — |
| Aug 2026 | 84.4% | 11.3% | 2.8% | 0.83% | 0.68% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.4% | 450K | +22.3% | +0.8 points | |
| 2, held 2nd | 11.3% | 60.5K | +22.2% | +0.1 points | |
| 3, held 3rd | 2.8% | 14.8K | 0% | -0.6 points | |
| 4, held 4th | 0.83% | 4.4K | 0% | -0.2 points | |
| 5, held 5th | 0.68% | 3.6K | 0% | -0.1 points | |
| —, not measured this month | — | — | — | — |
1.
FCS84.4%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
2.
Dakine11.3%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
3.
Pro-Lite2.8%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.
0.83%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Sunova0.68%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
—.O&E
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between O&E and its closest rivals
How did search popularity change for surfboard leash brands worldwide in August 2026?
5 changes
In August 2026, FCS gained estimated Share of Search among surfboard leash brands worldwide, from 83.6% to 84.4%.
In August 2026, Pro-Lite lost estimated Share of Search among surfboard leash brands worldwide, from 3.4% to 2.8%.
Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.
Estimated monthly branded searches for Dakine worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.
Estimated monthly branded searches for Sunova worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
How is O&E measured?
Brandwave collects information about searches that people make online using O&E’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- o and e surf
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Is O&E your brand?
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