Brandwave

How popular isDakine in search?

In September 2026, there were an estimated 49.5K branded searches for Dakine worldwide which held steady over the last 12 months. Dakine holds 9.5% estimated Share of Search among surfboard bag brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. FCS86.2%
  2. Dakine9.5%
  3. Pro-Lite3.5%
  4. Creatures of Leisure0.84%
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Which surfboard bag brands compete with Dakine?

Dakine against surfboard bag brands worldwide, by month

Share of Search by month for FCS, Dakine, Pro-Lite. The figures are in the table below the chart.

View monthly share of search table
MonthFCSDakinePro-LiteCreatures of Leisure
Oct 202590.4%6.7%2.4%0.48%
Nov 202591.2%6.7%1.6%0.49%
Dec 202592.3%5.6%1.7%0.41%
Jan 202689.5%8%2%0.48%
Feb 202687.5%9.6%2.4%0.57%
Mar 202687.3%9.6%2.4%0.7%
Apr 202690.3%6.6%2.4%0.59%
May 202688.9%8%2.4%0.71%
Jun 202684.3%11.3%3.4%1%
Jul 202684.3%11.3%3.4%1%
Aug 202685%11.4%2.8%0.83%
Sep 202686.2%9.5%3.5%0.84%

  1. 1.FCS

    86.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Dakine

    9.5%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  3. 3.Pro-Lite

    3.5%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  4. 4.Creatures of Leisure

    0.84%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dakine and its closest rivals

Every comparison with Dakine

How has branded search demand for Dakine changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dakine worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Dakine’s estimated Share of Search among surfboard bag brands worldwide increased from 6.7% to 9.5%.
  • Across the 12 months ending September 2026, Dakine’s estimated Share of Search among surfboard bag brands worldwide peaked at 11.4% in August 2026 and was lowest at 5.6% in December 2025.

How did search popularity change for surfboard bag brands worldwide in September 2026?

  1. In September 2026, FCS gained estimated Share of Search among surfboard bag brands worldwide, from 85% to 86.2%.

  2. In September 2026, Pro-Lite gained estimated Share of Search among surfboard bag brands worldwide, from 2.8% to 3.5%.

  3. In September 2026, Dakine lost estimated Share of Search among surfboard bag brands worldwide, from 11.4% to 9.5%.

  4. Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

Where does Dakine compete?

Dakine is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MTB gloves brands3rd of 67%Show ranking
Boot bag brands3rd of 58.3%Show ranking
Surfboard leash brands2nd of 69.4%Show ranking
Surfboard bag brands2nd of 49.5%Shown above
Board bag brands2nd of 39.8%Show ranking
Bike tailgate pad brands2nd of 314.1%Show ranking

How is Dakine measured?

Brandwave collects information about searches that people make online using Dakine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dakine

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How the Brand Demand Index is measured

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