Brandwave

How popular isEndura in search?

In September 2026, there were an estimated 33.1K branded searches for Endura worldwide which is down 18.3% over the last 12 months. Endura holds 4.7% estimated Share of Search among MTB gloves brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized72.7%
  2. Giro8.6%
  3. Dakine7%
  4. POC5.7%
  5. Endura4.7%
  6. 100%1.3%
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Which MTB gloves brands compete with Endura?

Endura against MTB gloves brands worldwide, by month

Share of Search by month for Specialized, Giro, Dakine, POC, Endura. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedGiroDakinePOCEndura100%
Oct 202567.5%10.7%7.8%6.4%6.4%1.2%
Nov 202563.6%11.8%9.3%7.6%6.2%1.4%
Dec 202558.1%16%10.4%8.5%5.7%1.3%
Jan 202656.9%14.9%12.2%8.1%6.7%1.2%
Feb 202661.1%11.4%10.9%9%6%1.6%
Mar 202668.9%9.7%7.9%6.5%5.3%1.7%
Apr 202673.1%9.1%5.8%5.8%4.7%1.5%
May 202673.5%9%5.7%5.7%4.6%1.5%
Jun 202672.1%8.8%6.8%5.6%4.5%2.2%
Jul 202663.5%20%6%4.9%4%1.6%
Aug 202665.7%15%7.6%6.2%4.1%1.4%
Sep 202672.7%8.6%7%5.7%4.7%1.3%

  1. 1.Specialized

    72.7%

    Held 1st. 512K estimated branded searches, -2.6% vs prior month. Share +7 points.

  2. 2.Giro

    8.6%

    Held 2nd. 60.3K estimated branded searches, -49.8% vs prior month. Share -6.5 points.

  3. 3.Dakine

    7%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  4. 4.POC

    5.7%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Endura

    4.7%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.100%

    1.3%

    Held 6th. 9.1K estimated branded searches, -19.5% vs prior month. Share -0.1 points.

Compare search popularity between Endura and its closest rivals

Every comparison with Endura

How has branded search demand for Endura changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Endura worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Endura’s estimated Share of Search among MTB gloves brands worldwide decreased from 6.4% to 4.7%.
  • Across the 12 months ending September 2026, Endura’s estimated Share of Search among MTB gloves brands worldwide peaked at 6.7% in January 2026 and was lowest at 4% in July 2026.
  • Across the 12 months ending September 2026, Endura fell from 4th to 5th among MTB gloves brands worldwide.

How did search popularity change for MTB gloves brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among MTB gloves brands worldwide, from 65.7% to 72.7%.

  2. In September 2026, Endura gained estimated Share of Search among MTB gloves brands worldwide, from 4.1% to 4.7%.

  3. In September 2026, Giro lost estimated Share of Search among MTB gloves brands worldwide, from 15% to 8.6%.

  4. In September 2026, Dakine lost estimated Share of Search among MTB gloves brands worldwide, from 7.6% to 7%.

  5. 100%’s estimated Share of Search among MTB gloves brands worldwide has lost ground for 3 months in a row, from 2.2% to 1.3% in September 2026.

Where does Endura compete?

Endura is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bib shorts brands5th of 73.3%Show ranking
Cycling gloves5th of 64%Show ranking
MTB gloves brands5th of 64.7%Shown above
Bike gloves brands3rd of 45.2%Show ranking
Cycling shorts4th of 66.7%Show ranking
Mountain bike clothing brands3rd of 415.7%Show ranking

How is Endura measured?

Brandwave collects information about searches that people make online using Endura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • endura

Do you work for Endura? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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