How popular isEndura in search?
In August 2026, there were an estimated 33.1K branded searches for Endura worldwide which is down 18.3% over the last 11 months. Endura holds 4.7% estimated Share of Search among cycling shorts worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Assos35.1%
Rapha28.7%
Castelli23.6%- Endura4.7%
- Pearl Izumi4.7%
- Gore Wear3.2%
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Which cycling shorts compete with Endura?
Share of Search by month for Assos, Rapha, Castelli, Endura, Pearl Izumi, Gore Wear. The figures are in the table below the chart.
View monthly share of search table
| Month | Assos | Rapha | Castelli | Endura | Pearl Izumi | Gore Wear |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 28.8% | 23.6% | 7.1% | 4.7% | 7.1% |
| Nov 2025 | 27% | 27% | 18.1% | 5.4% | 4.4% | 18.1% |
| Dec 2025 | 30% | 30% | 20% | 6% | 4.9% | 9% |
| Jan 2026 | 26.5% | 26.5% | 21.7% | 6.5% | 4.3% | 14.5% |
| Feb 2026 | 24.3% | 24.3% | 24.3% | 6% | 4.9% | 16.3% |
| Mar 2026 | 29.4% | 24.1% | 19.7% | 5.9% | 4.8% | 16.1% |
| Apr 2026 | 30.7% | 25.2% | 25.2% | 6.2% | 5.1% | 7.6% |
| May 2026 | 29.5% | 29.5% | 24.2% | 5.9% | 5.9% | 4.9% |
| Jun 2026 | 34.1% | 28% | 22.9% | 5.6% | 5.6% | 3.8% |
| Jul 2026 | 36.7% | 30% | 20.1% | 4.9% | 4.9% | 3.3% |
| Aug 2026 | 35.1% | 28.7% | 23.6% | 4.7% | 4.7% | 3.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.1% | 246K | 0% | -1.6 points | |
| 2, held 2nd | 28.7% | 201K | 0% | -1.3 points | |
| 3, held 3rd | 23.6% | 165K | +22.2% | +3.4 points | |
| 4, held 4th | 4.7% | 33.1K | 0% | -0.2 points | |
| 5, held 5th | 4.7% | 33.1K | 0% | -0.2 points | |
| 6, held 6th | 3.2% | 22.2K | 0% | -0.1 points |
1.
Assos35.1%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.
Rapha28.7%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -1.3 points.
3.
Castelli23.6%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.4 points.
4.Endura
4.7%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.7%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.2%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Endura and its closest rivals
How has branded search demand for Endura changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Endura worldwide fell from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Endura’s estimated Share of Search among cycling shorts worldwide decreased from 7.1% to 4.7%.
How did search popularity change for cycling shorts worldwide in August 2026?
6 changes
In August 2026, Castelli gained estimated Share of Search among cycling shorts worldwide, from 20.1% to 23.6%.
In August 2026, Assos lost estimated Share of Search among cycling shorts worldwide, from 36.7% to 35.1%.
In August 2026, Rapha lost estimated Share of Search among cycling shorts worldwide, from 30% to 28.7%.
Gore Wear’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 4.9% to 3.2% in August 2026.
Endura’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 5.9% to 4.7% in August 2026.
Pearl Izumi’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 5.9% to 4.7% in August 2026.
Where does Endura compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cycling gloves | 5th of 6 | 4.5% | Show ranking |
| Cycling shorts | 4th of 6 | 4.7% | Shown above |
How is Endura measured?
Brandwave collects information about searches that people make online using Endura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- endura
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Is Endura your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.