FCS vs Futures:Which is more popular by branded search?
In August 2026, Futures had more branded searches than FCS among surf fin brands worldwide. Futures was estimated to have 1M branded searches compared to FCS’s 450K, and held a 63.7% Share of Search versus FCS’s 28.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FCS or Futures?
Compare the surf fin brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Futures, FCS. The figures are in the table below the chart.
View monthly share of search table
| Month | Futures | FCS | Channel Islands | Captain Fin | True Ames | NVS |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 33.8% | 4.5% | 0.33% | 0.07% | 0.07% |
| Nov 2025 | 56.9% | 38.4% | 4.2% | 0.38% | 0.06% | 0.07% |
| Dec 2025 | 47.5% | 47.5% | 4.3% | 0.57% | 0.06% | 0.06% |
| Jan 2026 | 51.4% | 42.3% | 5.7% | 0.42% | 0.07% | 0.07% |
| Feb 2026 | 60.6% | 33.3% | 5.5% | 0.4% | 0.08% | 0.06% |
| Mar 2026 | 64.6% | 29.1% | 5.8% | 0.35% | 0.08% | 0.05% |
| Apr 2026 | 55.7% | 37.5% | 6.1% | 0.45% | 0.09% | 0.07% |
| May 2026 | 63.7% | 28.7% | 7% | 0.42% | 0.1% | 0.07% |
| Jun 2026 | 67.2% | 24.7% | 7.4% | 0.54% | 0.11% | 0.09% |
| Jul 2026 | 71.4% | 21.6% | 6.4% | 0.39% | 0.09% | 0.08% |
| Aug 2026 | 63.7% | 28.7% | 7% | 0.42% | 0.1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the FCS and Futures comparison changed over the last 12 months?
3 findings
- Futures was ahead of FCS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FCS’s estimated Share of Search among surf fin brands worldwide moved from 33.8% to 28.7%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 11 months ending August 2026, Futures’ estimated Share of Search among surf fin brands worldwide moved from 61.2% to 63.7%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for surf fin brands worldwide in August 2026?
2 changes
In August 2026, FCS gained estimated Share of Search among surf fin brands worldwide, from 21.6% to 28.7%.
In August 2026, Futures lost estimated Share of Search among surf fin brands worldwide, from 71.4% to 63.7%.
How each brand is measured
Brandwave collects information about searches that people make online using FCS’s and Futures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.